How McDonald’s 'Instakshri' on Instagram garnered over 7 lakh impressions in 2 hours
The activity, where McDonald’s asked food lovers to dedicate songs to its menu, was conceptualised by 22feet Tribal Worldwide
Instagram music has become a rage on the internet with fans and brands using it obsessively. McDonald's jumped on to the bandwagon by dedicating songs to the food on their menu.
From Kuch Kuch Hota Hai when we see a burger to Is This Love when it comes to fries. The brand saw people pouring in with their own songs to show love for McDonald’s.
To amp up the fun quotient and add to the frenzy Instagram music had already created – 22feet Tribal Worldwide, McDonald’s digital agency partner, decided to play Instakshari; an Antakshari on McDonald’s Instagram handle.
With Instakshari, the brand and the agency decided to add a few moments of fun to liven up a boring/ tiring mid-week day.
A series of letters were released on the Instagram handle and all one had to do was comment with songs that started with that letter. The big prize? 20 winners won free fries for a day and one mega winner has been entitled to free fries for a year.
The brand received 10X more engagement on every content piece published. The activity created 7L+ impressions and generated 13K+ comments for songs across 11 letters - all this in 2 hours.
Arvind RP, Director - Marketing & Communications at McDonald's, said, “We are absolutely delighted with the response we have got for this activity. We will continue to push creative boundaries to create compelling content to better engage with our consumers.”
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