HIL’s Charminar partners with Salman Khan’s BHARAT to connect with the masses

HIL will promote the movie through a co-branded TVC highlighting the strengths of the brand linked to the film scenes/ storyline

e4m by exchange4media Staff
Updated: May 10, 2019 3:38 PM
Salman Khan

Charminar, the flagship roofing solution brand from the house of HIL Ltd., the building materials company announced its latest brand association with Salman Khan’s upcoming movie, BHARAT due for release on EID, 2019. 

With an aim to maintain their leadership position in market and grow the brand love for Charminar and Charminar Fortune among the masses and excite channel partners, HIL will promote the movie through a co-branded TVC highlighting the strengths of the brand linked to the film scenes/storyline. 

Commenting on the association Dhirup Roy Choudhary, MD & CEO, HIL said, “Our flagship brand Charminar is a leader in the roofing solution category and the product has always been associated with trust and dependability. Under Charminar and now Charminar Fortune, we have continued to provide dependable roofing solutions for 70+ years. We strive to explore new and innovative opportunities to connect with our customers and take these virtues of our brand ahead. Salman Khan is Bollywood’s leading actor of today’s time, who is as dependable on box office as our products. Through our association with Salman Khan’s upcoming movie BHARAT, we hope to engage our customers, increase brand awareness and provide a fresh take to evolve the market for Charminar. Best wishes to Salman Khan and the entire team of BHARAT.”

Atul Agnihotri, Producer of BHARAT said, “As our film says it’s a journey of a man and a nation together’, the brand has also been serving our country for the last 70 years. The brand association with Bharat was a perfect fit. We are glad to have HIL on board.”

Bhushan Kumar, CMD – T-Series, said, “BHARAT is a story of the ‘journey of a man and a nation together’ led by Salman Khan’s character in different eras of life with changed looks and personalities. Hence, the association with HIL is a natural fit as the company has a rich legacy of 70 plus years serving the nation with its wide range of building products. We are glad to have HIL on board, a company that aims to build a stronger India by modernizing and streamlining its products and solutions.” 
BHARAT, produced by Bhushan Kumar, Alvira Agnihotri, Atul Agnihotri, Krishan Kumar under the banners of T-Series, Reel Life Productions and Salman Khan Films, is an upcoming Indian Hindi-language historical period drama film written and directed by Ali Abbas Zafar. The film stars Salman Khan, Katrina Kaif, Tabu, Disha Patani, Sunil Grover and Jackie Shroff. It traces India's post-independence history from the perspective of a common man and follows his life from the age of 18 to 70 years.

Charminar is the flagship roofing solution brand from the house of HIL Ltd. And is popular in the Indian roofing and cladding market. Charminar Fortune is an innovative non-asbestos roofing solution from the brand. It is an eco-friendly, long lasting and durable due to its high impact strength, good dimensional stability and low drying shrinkage abilities. 

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