Godrej comes up with digital campaign for Child Safety Week

The ‘Har Ghar Surakshit’ campaign features influencers sharing their perspective on home safety

e4m by exchange4media Staff
Updated: Jun 8, 2019 8:27 AM

Godrej Locking Solutions and Systems (GLSS), as part of its Har Ghar Surakshit initiative, has unveiled a digital campaign to raise awareness about child safety, the risks faced by children at homes and how they can be prevented. 

The campaign released on the occasion of Child Safety Week (June 3 to 9) features mommy influencers sharing their perspective on home safety and urging parents to create a risk-free environment for kids starting from homes.

Over 98 per cent Indians feel safest in their homes, as per a recent joint study with an Indian media company. This figure includes children as well. Launched in November 2018, ‘Har Ghar Surakshit’ by GLSS aims to make Indians conscious about their home safety and why it needs to be prioritized. This public awareness initiative is for a period of 3 years.  

Commenting on the Child Safety Week campaign, Shyam Motwani, Executive Vice-President and Business Head, Godrej Locking Solutions and Systems, said, “With 64 per cent Indians not equipped to handle home safety threats as per our Har Ghar Surakshit 2018 report, Godrej Locks is committed to endorse home safety. This includes not just promoting physically safe homes, but also the need to adopt practices which make homes risk free for all age groups, including kids. Child safety, be at homes or outside, is one cause for which we need a lot of conversations to take place. At home, parents should create an environment free of hazards and upgrade homes by looking at different risks of different age groups. Through this digital campaign, we are trying to create awareness of the risks within homes and sensitizing parents on preventive measures to avoid them.”

Check out Instagram post of mommy influencers on child safety campaign: 

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