Ford India extends ‘Discover the More in You’ campaign

The second film for the campaign, created by BBDO, has been released on TV and social media channels 

e4m by exchange4media Staff
Updated: Jun 15, 2019 9:02 AM

Ford India has come up with another emotive story as part of its latest brand campaign – Discover the More in You. 


The second in the series of three, the latest message from the campaign encourages viewers to lend a helping hand to those in need. Aptly titled ‘A Helping Hand’, the latest story features a father-son duo driving through a city in their Ford EcoSport when they spot a crowd on the roadside. On closer inspection, they realise it is an accident, with several onlookers unwilling to help. 


The son, driven by sympathy for the victim, asks the father if they would also experience apathy in a similar situation. The moment leads to a discovery for the father, who first assures him of driving a vehicle that prioritizes safety and then, sets an example for his son to follow. 


The second commercial in the series goes on-air on television and social channels during the ICC World Cup. 

“Our latest campaign - Discover the More in You - draws from experiences of our customers for whom the situations in Ford UVs lead to self-discovery, making them choose what’s right,” said Rahul Gautam, Vice President, Marketing, Ford India. 


“Much like the first message on being the bigger person and avoiding road rage, we hope the message of Good Samaritans will encourage more to play their part and make travel safe for all,” he said.


BBDO’s first creative campaign for Ford India has been led under the creative supervision of Josy Paul, Anunay Rai and Gaurangi Mathur. The three TVCs have been directed by ace filmmaker Shimit Amin. 


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