josy-paul
Cannes

At 66th Cannes Lions International Festival of Creativity that concluded last week, ‘tech that aids a purpose’ dominated conversations even as marketers questioned the separation of Media & Creative 

Srabana Lahiri Jun 24, 2019 8:14 AM

Ford

The second film for the campaign, created by BBDO, has been released on TV and social media channels 

exchange4media Staff Jun 15, 2019 9:02 AM

Ford

The first commercial in the campaign, created by BBDO, went live on TV and social media channels during the ICC World Cup India-South Africa match

exchange4media Staff Jun 8, 2019 8:11 AM

Josy Paul BBDO

Paul, Chairman & Chief Creative Officer, BBDO India will head the panel that will select 40 students for the programme

exchange4media Staff Apr 8, 2019 12:09 PM

Sonali Dhawan

Dhawan, Marketing Director, P&G India spoke about Sons #ShareTheLoad ad campaign and how the message of the brand is creating a powerful impact on its viewers

Noel Dsouza Feb 8, 2019 8:58 AM

Hemant Shringy

He will report to Josy Paul, Chairman and Chief Creative Officer, BBDO India. Prior to his promotion, Shringy served as the Executive Creative Director, Mumbai

exchange4media Staff Jan 25, 2019 1:50 PM

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri Sep 26, 2018 8:58 AM

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told

Misbaah Mansuri Jul 19, 2018 8:54 AM

Wahal was last working with Publicis India as their Senior Vice-President

exchange4media Staff Jul 11, 2018 8:52 AM

Paul lets us in on walking tall through 2017, transformation of the agency space, how BBDO India plans to continue staying on the top of the game and what makes him weep with joy

Misbaah Mansuri Jan 22, 2018 8:58 AM

Cannes Lions 2017: 'Content is King. Context is King Kong,' says Josy Paul on #ShareTheLoad @WARC session

Team BBDO India comprising Josy Paul, Hemant Shringy and Rajat Mendhi make a case for adding the ‘effectiveness’ quotient to a successful campaign

Srabana Lahiri Jun 23, 2017 8:07 AM

Prime Time Awards:We believe in ads not words: Josy Paul on winning Prime Time Luminary of the Year

At the third edition of the exchange4media Prime Time Awards Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Luminary of the Year

exchange4media Staff Jan 23, 2017 7:48 AM

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

exchange4media Staff Jan 21, 2017 9:55 PM

eBay joins Flipkart, Amazon, Snapdeal's festive mania with new emotional campaign

The new campaign ‘ThingsDon’tJugde’ encourages consumers to shop without inhibition from the eBay site

exchange4media Staff Oct 5, 2016 8:19 AM

BBDO's 'Ariel Dads #Share the Load' ad drives premium segment of brand sales by 76%

Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes

Sarmistha Neogy Jul 25, 2016 8:19 AM

Industry stalwarts discuss power of trialogue and how context is king at Annual Ad Review

The Advertising Club held (TAC) its ‘Annual Ad Review’ event in Mumbai yesterday. Industry stalwarts gathered to look at the current trends in advertising and how brands are communicating and operating amidst a cacophony of deafening distractions and multitude of new challenges

Ruhail Amin Jun 16, 2016 8:16 AM

Ariel's ‘Share the Load’ campaign is about equal ownership of chores

The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to participate equally.

Sarmistha Neogy Feb 29, 2016 8:42 AM

ADFEST appoints Josy Paul as Jury President, Media Lotus and Branded Content & Entertainment Lotus

Josy Paul, Chairman and Chief Creative Officer at BBDO India, will be joining ADFEST as Jury President, Media Lotus and Branded Content & Entertainment Lotus

exchange4media Staff Jan 12, 2016 7:53 AM

BBDO India elevates Rajesh Sikroria to President

Sikroria manages the operations for 15 clients across two offices in Delhi and Mumbai as well as client engagement out of Kolkata

exchange4media Staff Nov 20, 2015 8:00 AM