BBDO’s award-winning campaign #ShareTheLoad for Ariel will compete in the global advertising festival once again with its latest version. Will the ad repeat history?

Kanchan Srivastava May 11, 2022 7:55 AM

Delivering a keynote address at the e4m TV First conference, Josy Paul, Chairman & Chief Creative Officer, BBDO India, spoke about how ‘The Best TV Ads always have a Digital Gene’

exchange4media Staff Feb 25, 2022 8:31 AM

Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality

Kanchan Srivastava Feb 15, 2022 8:48 AM

Mani has previously worked with Dentsu and Ogilvy

exchange4media Staff Jul 1, 2021 11:37 AM

In a recent virtual discussion at e4m, an august panel deliberated on 'The Winning Recipe for Cannes Lions'

exchange4media Staff Jun 23, 2021 9:20 AM

Day 2 of the Lions packed in the insights into the big wins at the festival of creativity

Misbaah Mansuri Jun 23, 2021 9:09 AM

Kainaz Karmakar, Harshad Rajadhyaksha, Josy Paul, Ramanuj Shastry, Santosh Padhi, Rajdeepak Das and Senthil Kumar will deliberate on cracking the Cannes code

exchange4media Staff Jun 22, 2021 9:05 AM

The Indian contingent has won one Grand Prix and six Lions so far in the category

Mansi Sharma Jun 4, 2021 9:07 AM

Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity

Josy Paul Apr 26, 2021 8:20 AM

BBDO India has created a montage featuring 58 memorable characters from TV serials and shows

exchange4media Staff Sep 3, 2020 10:30 AM

Josy Paul, Chairman and Chief Creative Officer of BBDO India, spoke on the opening day of Cannes Lions Live as part of the  ‘What I’ve Learnt’ module

exchange4media Staff Jun 23, 2020 8:16 AM

Day 1 of the virtual event also saw the unveiling of a new study on creative effectiveness, carried out on behalf of Cannes Lions and WARC

Misbaah Mansuri Jun 23, 2020 8:11 AM

The Masterclass by Josy Paul is part of the ‘What I’ve Learnt’ module

exchange4media Staff Jun 22, 2020 12:42 PM

Josy Paul, Chairman and Chief Creative Officer of BBDO India, tells Srabana Lahiri that what we are all going through is akin to rebirth, and there's a whole new world waiting for us

Srabana Lahiri Jun 12, 2020 9:07 AM

The TVCs have been conceptualised by BBDO India under the creative supervision of Josy Paul, Akashneel Dasgupta and Shinjini Banerjee

exchange4media Staff Mar 21, 2020 9:58 AM

Conceptualised by BBDO, the film highlights how women get less sleep than their husbands due to the unequal distribution of household chores

exchange4media Staff Mar 16, 2020 8:55 AM

Paul joins an illustrious list of honourees including Alyque Padamsee, AG Krishnamurthy, Piyush Pandey and Prasoon Joshi

exchange4media Staff Feb 11, 2020 6:25 PM

Josy Paul, Chairman & CCO- BBDO India, spoke straight from the heart about what builds an emotional connect for brands

exchange4media Staff Feb 1, 2020 8:57 AM

At 66th Cannes Lions International Festival of Creativity that concluded last week, ‘tech that aids a purpose’ dominated conversations even as marketers questioned the separation of Media & Creative 

Srabana Lahiri Jun 24, 2019 8:14 AM

The second film for the campaign, created by BBDO, has been released on TV and social media channels 

exchange4media Staff Jun 15, 2019 9:02 AM