fbb's 'Pujo Fashion Love Stories' is the new Instagram sensation

The first-of-its-kind concept brings fashion love stories to life on Instagram stories while allowing the audience to be a part of it

e4m by exchange4media Staff
Updated: Sep 23, 2019 3:29 PM
fbb fashion love stories

NDMPL, the digital marketing agency which prides itself for providing ‘result-driven digital marketing services’ to the country’s top brands such as Future Group, Aldo, Charles and Keith, Sypkar, Daniel Wellington, Speedo, Reliance Jewels, Lee Cooper and many more. They specialize in Influencer Marketing, celebrity associations and Video Production. What makes NDMPL stand out amongst its counterparts is the fact that the team keenly monitors the best opportunity and hits the market with the most interesting and grasping campaigns.

NDMPL always believes in story telling the way the consumers understand best. 

It’s that time of the year in Kolkata, where Pujo is celebrated with great vigour and pomp. Hence the idea was to own Pujo completely on the Instagram Stories space.   

Owning Instagram stories as a concept and celebrating the spirit of Pujo and everything that’s ‘quintessentially Kolkata’ and conceptualizing and executing the campaign - Pujo Fashion love stories was the most exciting... It’s a first of its kind concept bringing the fashion love stories to life on Instagram stories while making the audience a part of it, engaging with them throughout.

Speaking on the campaign, Pawan Sarda, Digital Marketing Head at Future Group said, “FBB as a brand has always been connected with the youth and therefore on the occasion of Durga Pujo, we wanted to tap into a relevant millennial insight and create a disruptive experience for our audience and NDMPL co-created, conceptualized and executed the campaign bringing the love story to life. We are proud to have created #Pujoperfectlovestory together".

Natasha Saraogi – Director NDMPL who spearheads the team with her strong marketing acumen says “At NDMPL we try to break conventional marketing and always bring in something new, keeping that in mind, we conceptualized the complete fashion love story in a very interesting way, building the Intrigue and keeping the audience engaged and unveiling PUJO fashion at the same time in a way that was never done before. The idea was to excite the digital audience, while they Tap on Instagram story feature to unfold every Pujo Fashion Love story, and thereby making India Thoda aur Stylish!”

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