instagram-stories

Finding creative ways to advertise without interrupting the users is a tough challenge for mobile advertising says, Peng Xu, General Manager, Cheetah Mobile

Dolly Mahayan Mar 7, 2018 8:58 AM

As brands delve deeper into the behaviour and demographics of their audience, they can create more relevant and timely content, which will ultimately help drive sales

Paul Webster Feb 26, 2018 8:55 AM

A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction is turning into a reality

Ashish Shah Nov 22, 2017 8:50 AM

Given the easy access to your audience and availability of various tools and techniques, it is easier than ever to engage with your target segment and market, test your product or services and acquire customers with limited or zero marketing budget, writes TGC Prasad, Founder and CEO of mSupply.com

TGC Prasad Nov 3, 2017 8:30 AM

Branded content in India has been growing at a rapid pace of 130 per cent to 150 per cent annually, according to an Adage report and its time to ride the wave

Oshan Guliani Nov 2, 2017 8:38 AM

Industry experts believe that if leveraged in a prudent way, the recently released poll feature could fetch brands and businesses a great deal of engagement and consumer insight

Misbaah Mansuri Oct 20, 2017 8:45 AM

With a bunch of new creative tools, Instagram promises advertisers and users a seamless and cohesive campaign

exchange4media Staff Sep 14, 2017 7:32 AM

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