Essence wins integrated media Agency of Record duties for live e-learning platform Vedantu

The business will be handled by Essence’s office in Bengaluru; mandate covers offline & digital media

e4m by exchange4media Staff
Updated: Nov 28, 2019 8:45 AM

Essence, a global data and measurement-driven media agency which is part of GroupM, has won the integrated media Agency of Record duties for live online learning platform Vedantu in India.

The mandate covers offline and digital media, including performance media. Led out of Essence’s office in Bengaluru, the Vedantu business will be supported by the agency’s practice leads across strategy, analytics, integrated media planning, media activation and advertising operations.

“Vedantu envisions to transform the face of education in India. Our live online learning platform, with some of India’s finest teachers, not only offers a personalised learning journey but also ensures tangible learning outcomes for our students. With the help of technology, content and intent, we hope to make this new way of learning accessible to every child. Towards this endeavour, in Essence, we found a partner that shares our vision, is equally driven by technology and data insights, and has the nimbleness to experiment, learn and grow,” said Shivani Suri, Chief Marketing Officer at Vedantu.

Anand Chakravarthy, Managing Director, India at Essence, said: “The online education sector in India is poised for phenomenal growth in the coming years. Vedantu’s vision of reimagining and evolving the teaching and learning experience, combined with the utilisation of content and technology, is very much in line with our culture of experimentation and shared learning. We look forward to delivering our full-service media offering focused on data, analytics and technology to help accelerate Vedantu’s journey in transforming education.”

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