Dainik Bhaskar-e4m Webinar: Marketing experts on rekindling consumer connect in non-metros

Today's webinar will feature discussions on Tier II & Tier III cities leading recovery and emerging as drivers of growth in India

e4m by exchange4media Staff
Updated: Aug 5, 2020 9:34 AM

Dainik Bhaskar Group in collaboration with exchange4media Group is curating a series of webinars called ‘Non – Metros: Leading The Economic Resurgence’ where we focus on how the Tier II and Tier III cities in India are likely to lead the recovery from the pandemic and emerge as drivers of growth. 

The live moderated online discussion will take place today, ie Wednesday, August 5, 2020, from 2:30 p.m to 3:30 p.m. 

The topic for the webinar discussion is, “Non - Metros: The road to recovery for the Indian economy” and the focus of the webinar will be on how brands must strengthen the consumer connect in non-metros to accelerate recovery and growth.

The session chair for this panel discussion is Ruhail Amin, Senior Editor, exchange4media Group and the panel members are:

  • Satish N.S, Senior Vice President – Sales & Marketing, Haier Appliances India Pvt Ltd
  • Sudhakar Rao, Director-Branding, ICFAI Group
  • Vipul Oberoi, Chief Marketing Officer, IIFL Finance (NBFC) & IIFL Securities (Broking)
  • Kaacon Sethi, Chief Marketing Officer, Dainik Bhaskar Group 

Some of the points the panellists will speak on include how non-metros have adapted to the new normal and understanding how the consumer sentiments & engagement is evolving. The discussion will also identify new growth avenues by increasing penetration in non- metro cities and how brands re-aligning service offerings to cater to customer needs in non-metro cities. We also look at what will be the challenges in the short term and long term and the solutions that brands are looking at. Panellists will also share success stories that have harnessed potential not only in the last few months but over a few years and give their insights on how the road ahead will look for the brand and the economy.  

The session will be simulcast on e4m official Facebook, Twitter, LinkedIn, YouTube feeds and on exchange4media.com. You can register for this webinar by clicking on the link below.  


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