e4m & Snapchat webinar today: Experts to share insights on 'The Power of Camera Marketing'

Catch Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman exchange views on the importance of camera for brands & marketers today

e4m by exchange4media Staff
Updated: Jun 25, 2020 9:33 AM
Snapchat webinar

Social distancing norms and the lockdown have amplified the usage of vertical screens and virtual meets ups aided by gadgets and technology. The trend may go on to shape marketing as we know it in the coming years. So to gain some valuable insights into these changes, e4m along with Snapchat presents ‘The Power of Camera Marketing’ on 25th June 2020, Thursday, 3 pm onwards. 

Discussions will be centred on the importance of camera, especially for brands and marketers. Experts will discuss the power of the camera to bring people closer, not only to each other but also to the brands and products that they love. 

Keynote speaker, Dante DiCicco, Senior Manager, Snap Inc will kick start the webinar, presenting his views on 'The Power of Augmented Reality'. His session will touch upon talk points about the success story of Snapchat, including the 3Cs of Camera Marketing (Conversation, Commerce and Customers), creating an AR experience by marketers while working from home and more. 

The keynote session would be followed by a panel discussion on the topic, 'Making your Business Future-Ready'. Thought leaders Ganish Bahl, Director Digital Marketing, Vivo India; Neel Pandya, Head of Media, L’Oreal; and Prasanna Raman, Advertiser Solutions Lead, Snap India will share insights on reaching out to the consumer to remain top-of-mind in this dynamic world. They will also exchange thoughts on marketing strategies with a focus on the importance of millennial and Gen Z and camera as an ad product

To know more about keeping brands relevant and about trends in the Indian market for 2021, join the discussion today at 3 pm. To pre-register, click here.

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