Denver ropes in Shah Rukh Khan as its brand ambassador

The actor will be seen endorsing Denver Deodorant in various marketing and promotional campaigns conceptualized by the Shop Advertising

e4m by exchange4media Staff
Published: Aug 22, 2017 3:21 PM  | 3 min read

Denver has signed up actor Shah Rukh Khan to endorse its deodorant. The brand acclaims King Khan as a true portrayal of its vision of being agile and successful.

Denver is the leading brand from the manufacturing hub Vanesa Care and has diverse range of perfume and deodorants under male grooming category.

Saurabh Gupta, Director & CMO, Vanesa Care stated his vision for Denver, “We were not just looking for a celebrity face but someone who is recognized for the same values as DENVER. Shah Rukh Khan is one such person, whose success has never come easy. He went through multiple and continuous obstacles to become the cornerstone of success not just in Bollywood but across the world by raising the bar with sheer dedication and hard work. He proudly wears the struggles of his journey on his sleeves. Hence, he is the perfect synergy to match our brand ethos. In addition to this, his sense of style, aura and connect with the millennial is something which will surely help our brand to further strengthen our positioning as a premium player in Deodorant & Men grooming category.”

Denver with this partnership and new TVC campaign is looking forward to further improve its width and depth of distribution and wants be the first choice brand among the consumers to get pole position in the market.

Shah Rukh Khan added to this, “I was intrigued by Denver's positioning as this brand is attempting something unique and I knew it right then that it is the right thing to do. It’s easier to represent a brand who you believe in w.r.t. quality and its personality. I was awestruck the way Saurabh shared about the international standards of perfumery DENVER adapts and how the brand has made an attempt to be a niche player in the competitive space.”

Gupta further added that they are gearing up in all the aspects of the business and are going to launch an integrated marketing campaign with a focus on multi-channel visibility and innovation in August 2017. We are looking forward to bulking up our distribution with a focus on the quality of placements. “This is just the beginning… these are exciting times, so watch out for DENVER,” he added.

The company expects the topline to grow to the level of Rs. 5,000 million with EBIDTA (Earnings Before Interest, Taxes, Depreciation and Amortization) margins of 14-15% in the next five years.

The company has emerged into a colossal of 40% CAGR (Compound Annual Growth Rate) during the last 4-5 years and to sustain the growth momentum, it has initiated various modules.

The actor will be seen endorsing Denver Deodorant in various marketing and promotional campaigns conceptualized by the Shop Advertising. The campaign will roll out the message of Denver Deodorant as ‘The scent of my success’. Through the campaign, the brand wants to establish the connection with Shah Rukh Khan’s success with Denver and how one can have SRK’s scent of success by using Denver ‘The Scent of Success’.

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