Dentsu Inc. announces Q3 FY2018 consolidated financial results with organic growth of 4.4%

In the first nine months, India remains a stand out performer boosted by a pick-up in project-based work

exchange4media Staff 14-November-2018

Dentsu

In the first nine months, the Dentsu Group delivered total growth of revenue less cost of sales of 8.0 per cent (constant currency basis) and organic growth of 4.4 per cent. The Japan business delivered 4.1 per cent and 4.1 per cent, respectively, in part, due to an increase in digital-related services, favourable results in subsidiaries and new business wins. The international business, Dentsu Aegis Network, delivered 10.8 per cent (constant currency basis) and 4.6 per cent, respectively, partly driven by new business wins in H2 FY2017.

Underlying operating profit declined 4.0 per cent (constant currency basis). In Japan, profit declined due to planned investments in the working environment reforms. At Dentsu Aegis Network, investments in global platforms and systems continue as planned, increasing shared services to enable agency brands to collaborate more effectively. There were no changes to the FY2018 financial guidance announced on August 9, 2018.

Dentsu Aegis Network delivered organic growth of 4.6% in first nine months of FY2018 and 7.0% in Q3 FY2018. The third quarter of FY2018 is the fifth consecutive quarter of improving growth and the best quarterly organic growth figure in two years.

In line with the medium-term direction announced in August, Dentsu Inc. has announced its intention to invest in two listed Japanese mid-sized digital advertising agencies to strengthen its digital capability.

APAC growth:

In the APAC region (excluding Japan), Dentsu Aegis Network reported 2.1% organic growth in the first nine months of FY2018 and 8.2% in Q3 FY2018. The region posted its best quarterly performance in two years, partly due to a turnaround of the China business with spend increasing from Western and Japanese clients. In the first nine months, India remains a stand out performer boosted by a pick-up in project-based work. Elsewhere, Taiwan, Australia and Thailand also saw positive growth.

Toshihiro Yamamoto, President and CEO, Dentsu Inc., said, “In the third quarter of FY2018, Dentsu Group recorded 5.4 per cent organic growth. Dentsu Aegis Network achieved 7.0 per cent organic growth - the fifth consecutive quarter of improving organic growth, and the business in Japan delivered 2.7 per cent. Dentsu Aegis Network has shown strong growth in Q3 FY2018, with September the strongest month in the quarter. The media business continued its strong performance and project-based business continued to improve. We have seen success in FY2018 when we work collaboratively. Increasingly, some of our most successful pitches are those where several of our brands work together to provide a coherent, holistic solution for clients. Growth is becoming broader based with eight of our top 20 markets delivering double digit organic growth.”

He added, “In Japan, we have continued to build and improve our digital services and announced, in October, a plan to invest in two listed mid-sized digital agencies. These investments will bring new skills and enhanced product offerings for our clients. Dentsu will continue to search for investments and alliances in Japan, in line with the mid-term direction announced in August 2018. We continue to generate our own momentum in a challenging market and reiterate the revised FY2018 financial guidance we issued in August.”

Note:
- IFRS 15 “Revenue from Contracts with Customers” is applied from January 1, 2018. 
- The term “Gross profit” is changed to “Revenue less cost of sales” from Q1 FY2018. 

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Vyoma Media bags digital outdoor advertising mandate for TVS XL100

The campaign will be across Karnataka, Bihar and Uttar Pradesh

exchange4media Staff 8 hours ago

TVS vyoma

Vyoma Media, the out-of-home digital solutions company, has announced that they have been awarded the digital outdoor advertising mandate to promote launch of two TVS XL100 vehicle models—TVS XL100 Comfort and TVS XL100 HeavyDuty i-TouchStart. 

TVS XL100 HeavyDuty i-TouchStart will be the first heavy duty vehicle in India to have an electric start based on the integrated starter generator system.
 
Vyoma Media will aim to build on the affinity towards the TVS brand by engaging consumers through their smart displays at ticket counters across Karnataka, Bihar and Uttar Pradesh railway stations. This content will include localisation and with a core focus on raising awareness. The campaign’s creative will be showcased in two different languages – Kannada and Hindi – and the resulting SMS’s on the viewers’ mobile phones will be in the same language as shown in the creative they have responded to. Further engagement will be ensured when the respondent is redirected to the brand’s product page where potential buyers will be able to engage with the customer care team and ask any questions that they might have.
 
The campaign for TVS XL100 Comfort will be seen across cities in Karnataka while the campaign for TVS XL100 HeavyDuty i-TouchStart will be across cities in Uttar Pradesh and Bihar. Both the campaigns will run for a period of 2 months.
 
This is the second brand campaign Vyoma has initiated for TVS recently.

S Vaidyanathan, Vice President – Utility Products TVS Motor Company Ltd. said, “We wanted to initiate a campaign with a focus only on interactive and localised creative. Vyoma’s displays, placed at prominent locations will allow us to integrate and amplify the brand’s campaign for TVS XL100 Comfort and TVS XL100 HeavyDuty i-TouchStart in its key markets. It will also ensure that our brand loyalists are aware of the new innovative features in the vehicle and help us maintain top of the mind recall.”

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Dentsu Webchutney and UN Women #DrawALine to end violence against women

The film Lakeer is a beautifully crafted piece that takes us through a series of traumatic events in the life of a woman living in rural India

exchange4media Staff 11 hours ago

DrawALineCampaign

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has partnered with UN women to raise awareness about gender violence that goes unnoticed with their new campaign #DrawALine. Aimed at spreading a message in a very clear yet powerful manner, it had to be emotional yet relatable in a way that could easily be understood across geographies and demographics.

Gender violence is a harsh reality that we can no longer ignore, and there will never be a better time to speak up, than now.

The issue has been plaguing our society for way too long, and despite the country’s rapid rate of development, stories of domestic violence and physical abuse are repeatedly witnessed across different facets of society… be it urban or rural, high net income or below poverty line households.

The bigger pressing issue is that this very gender bias has been instilled in the society through a history of oppression and patriarchy, the light portrayal of domestic violence by media, and a general lack of coverage. This has become a reality that many women have come to accept. Either out of fear, or not seeing a way out, many endure such troubles without ever speaking up.

As concerned individuals the question is often asked, where do we draw a line? At what point has one individual had enough?

The result is the short film Lakeer, a beautifully crafted piece that takes us through a series of traumatic events in the life of a woman living in rural India. The challenge however, was making the audience feel just as uneasy as the protagonist in the story.

It did so by using different elements of suspense, combined with perfectly timed audio cues that make the viewers feel restless and anxious. The conclusion left its audience with introspective questions about how the world needs to change in this regard… precisely the intended result of the campaign.

The symbolism in the film depicts the inter-generational cycle of violence and how it pervades into the daily life of women. By the end of it, it becomes very clear that is high time for us to stop this injustice, and #DrawALine where it truly matters.

Salina Wilson, Programme Analyst, UN Women, had this to say about the initiative “This is a short film we made with all our hearts - a cloud of despair, lined with the ray of hope that women, children, and just as importantly, men across the world, will find the courage to listen and speak about gender violence.”

Sudesh Samaria, Chief Creative Officer and Co-founder, Dentsu Webchutney, added "Violence against women and girls is something we all need to overcome, and as responsible individuals, it is time we come together to #DrawALine once and for all. Despite the film’s harsh visuals and narrative, we felt that this is a story that needs to be told."

Anil Kumar, Executive Vice President, Dentsu Webchutney, said “This campaign aims at creating something simple, yet audio-visually powerful that stays with the people. As a cause, it is one we adamantly stand for, and we truly relished the opportunity to work with UN Women, and support the mission in the best way we can.”

Campaign film

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Johnson & Johnson talc sometimes tainted with asbestos, reveals report

From at least 1971 to the early 2000s, the company’s raw talc and finished powders sometimes tested positive for small amounts of asbestos

exchange4media Staff 15 hours ago

J & J

According to media reports, an investigation has revealed that Johnson & Johnson’s iconic product, the talcum powder, was sometimes tainted with carcinogenic asbestos and that J&J kept the information from regulators and the public.

It was found that from at least 1971 to the early 2000s, the company’s raw talc and finished powders sometimes tested positive for small amounts of asbestos. The company executives, mine managers, scientists, doctors and lawyers fretted over the problem and how to address it while failing to disclose it to regulators or the public, the media report said.

The documents also depict successful efforts to influence US regulators’ plans to limit asbestos in cosmetic talc products and scientific research on the health effects of talc.

A small portion of the documents have been produced at trial and cited in media reports. Many were kept from public view by court orders that allowed J&J to turn over thousands of documents it designated as confidential.

The earliest mentions of tainted J&J talc were found from 1957 and 1958 reports by a consulting lab. They describe contaminants in talc from J&J’s Italian supplier as fibrous and “acicular,” or needle-like, tremolite. That’s one of the six minerals that in their naturally occurring fibrous form are classified as asbestos.

Most internal J&J asbestos test reports that were reviewed did not have asbestos. However, while J&J’s testing methods improved over time, they have always had limitations that allow trace contaminants to go undetected and only a tiny fraction of the company’s talc is tested.

The World Health Organization and other authorities recognise no safe level of exposure to asbestos. While most people exposed never develop cancer, for some, even small amounts of asbestos are enough to trigger the disease years later.

The evidence of what J&J knew has surfaced after people who suspected that talc caused their cancers hired lawyers who knew from earlier cases that talc producers tested for asbestos and began demanding J&J’s testing documentation.

What J&J produced in response to those demands has allowed plaintiffs’ lawyers to refine their argument: The culprit wasn’t necessarily talc itself, but also asbestos in the talc. That assertion, backed by decades of solid science showing that asbestos causes mesothelioma and is associated with ovarian and other cancers, has had mixed success in court.

J&J declined to comment further for this article. For more than two months, it turned down repeated requests for an interview with J&J executives.

The company referred all inquiries to its outside litigation counsel who has rejected the findings as “false and misleading.” 

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Ashok Amritraj honoured by the French Government

Indian producer in Hollywood & Hyde Park Entertainment Founder, Amritraj, was conferred with the French distinction of Order National du Merite for his contribution to the arts in France & the world

exchange4media Staff 2 days ago

Ashok amritraj

Renowned Indian producer in Hollywood, Hyde Park Entertainment Founder, Ashok Amritraj, was conferred with the French distinction of Order National du Merite awarded by the President of the French Republic on December 14.

At a ceremony in Mumbai, Amritraj was presented with the Knight of the Order of Arts and of Letters (Chevalier de L’Ordre des Arts et des Lettres) medal. Present at the ceremony were French Minister for Europe and Foreign Affairs, Jean-Yves Le Drian and Ambassador of France in India, H.E. Alexandre Ziegler.

The Order of Merit is part of France’s premier award, the Legion of Honor, and is awarded “to recognise eminent artists as well as people who have contributed significantly to furthering the arts in France and throughout the world.”

Amritraj enjoyed a successful professional tennis career prior to establishing Hyde Park in 1999.  He has produced over 100 movies in the span of his 30 year career.

In 2016, Amritraj was recognised by the United Nations for his role as a committed agent of change in his native country. Amritraj was appointed by U.N. India as its first Goodwill Ambassador for the 17 Sustainable Development Goals, including poverty and hunger alleviation, improvements in water and sanitation, and promoting gender equality.

“I am humbled and privileged to receive this honour. I would like to thank the government of France for the Order National Du Merite and for recognising my journey in the world of cinema. This award is a tribute to the growing cooperation between the film industries of France and India, an idea whose time has come,” expressed Amritraj.
 

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IPRCCC 2018: Panel discussion on corporate social responsibility and nation building

Industry experts from Discovery India, Centre for Social Research, Home Credit, PR HUB, Quick Relations, and The Sedibus spoke at the ninth edition of IPRCCC

exchange4media Staff 2 days ago

IPRCCC 2018

The ninth edition of IPRCCC saw a panel discussion themed ‘Corporate Social Responsibility and Nation building’, where talks revolved around how communication supports in building blocks, bridging the gap between social responsibility and corporate governance.

Eminent names amongst the panellists were Sameer Bajaj, Director - Corporate Communications and External Affairs, Discovery India; Ranjana Kumari, Director, Centre for Social Research; Nidhi Malik, Vice President- Communications & CSR, Home Credit; Xavier Prabhu, Founder & MD, PR HUB; PK Khurana, Chairman & MD, Quick Relations; Deepa Balasubramanian, Head of Corporate Affairs, Malaxmi Group CEO, The Sedibus. The session was chaired by Ruhail Amin, Senior Editor, exchange4media Group.

Watch the video here, and scroll down to read the discussion: 

Initiating the session with how the term CSR can be made more ‘humanised’ rather than business centric, Balasubramaniam added, “Consumers identify brand through human connect and that’s what is precisely happening these days.” 

Talking about the need to redefine CSR, Prabhu added, “By saying CSR, you are already putting the corporate insight and that itself limits you from an outreach perspective. It should be changed upside down to focus more on the impact that it creates.” 

Speaking about whether brands should be more subtle when it comes to CSR and allow it to speak for itself, Malik added, “The day we stop taking CSR as a marketing tool and really take it as a social responsibility, things will change.” 

Speaking about how the whole CSR approach needs to be changed, Kumari added, “Earlier what we knew about the CSR was the foundations of the corporations. Doing some kind of a work, which nobody knew was going on. Today, it has opened up because the way the Government is looking at things like sanitation, Beti Bachao Beti Padhao and so many schemes and programmes. Also, as long as you call it a responsibility, it becomes a kind of a forced thing. We can call it accountability or something that you really want to contribute to.” 

Talking about what the future holds for CSR, Bajaj said, “Results show that by 2019, 50,000 crores will be spent by corporate in CSR. This is a good indicator but it needs to go deeper and we need to be more focused”

The session moved ahead with discussion around the challenges in maintaining the ethos in the corporate hierarchy with regard to CSR. Balasubramaniam added, “It is very important that there is unison in thought when CSR is being implemented and the message does not get lost in the hierarchy.” Further, Khurana added, “Unless the communication teams understand the core values of the CSR, they cannot communicate effectively. Communication team needs to go to each and every element of the CSR activity, understand it, bifurcate it and then communicate it.” 

Talking about the need to create value beyond the business, Prabhu added, “What people are asking today is whether you are genuine in doing the CSR and is it creating the desired impact?” Talking further about the need of CSR to come from the core business belief of the business, Bajaj added, “Leadership and individuals can change but the business does not. What does your business stand for, what are the values that you live for and what is that area which you think will engage the most with your audiences and where you can create an impact will create a long term value.”

Concluding the sessions with whether companies are realising that consumers are watching them closely when it comes to CSR, Mallik added, “Developed countries like America have seen that the purchasing goes up by almost 57 per cent wherein the companies are more emotional and socially active.” 

 

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IPRCCC 2018: Panel discussion: Blurring lines between communication and marketing strategy

The panel discussion revolved particularly on every business or corporate wanting to identify their communication channel as building blocks for their marketing and communication strategy

exchange4media Staff 2 days ago

IPRCCC 2018

At the ninth edition of India Public Relations and Corporate Communications Conference 2018 (IPRCCC) saw a panel discussion themed ‘Blurring lines between communication and marketing strategy. How to draw the distinction between the two?’

Watch the video here, and scroll down to read the discussion:

The panel was graced by Anamika Sirohi, Vice President & Head of Marketing Hindware; Archana Jain, Founder, PR Pundit; Shobha Vasudevan, Head - Corporate Communications and PR at Dell; Neelima Burra, Country Marketing Director, HP; Aditya Tandon, Marketing Head, News 18 and was chaired by Nandini Chatterjee, Executive Director and Chief Communications Officer at PWC India. 

The panel discussion revolved particularly on every business or corporate wanting to identify their communication channel as building blocks for their marketing and communication strategy. Marketing and communication works in parallel, however the lines are blurring considering the shift towards digital media communication from traditional media communication. In certain case marketing take precedence, in certain case PR take precedence.  How to define the blurring lines especially when marketing companies offer PR as part and parcel of their strategy and PR companies marketing as part of their services. Finding the right channel is a key. 

The discussion started with the opening thoughts by Chatterjee of PWC India, “Communication is important and is radically changing and the marketers are always finding the right way to communicate, to connect and gage with the audience so that they can meet the business objectives, to increase brand awareness or to get leads.” 

Further to this, all panellists agreed that communication and marketing are integrated and thus they evolved the topic to PR & Marketing. Jain of PR Pundit, believed that the best practices are born out of integrated marketing. In the old days there was so much to there was so much more on opportunities to chase and then came the whole digital space. The brand has to have a natural fit in the platform that the PR agency tries to weave the story and hence it has authenticity at the heart of it. If it is effortlessly fitting in the platform the marketers will say a yes, but because it is becoming forceful thus the lines are blurring. 

Speaking of increase in investment in branded content, Vasudevan of Dell said, “It is beginning. Authenticity is definitely the keyword here.”  

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IPRCCC 2018: Silence is golden if you can afford it & have planned for it: Rohit Bansal

Bansal, Group Head of Communications, Reliance Industries addressed a session at the ninth edition of India Public Relations and Corporate Communications Conference 2018 (IPRCCC)

exchange4media Staff 2 days ago

Rohit Bansal

At the ninth edition of India Public Relations and Corporate Communications Conference 2018 (IPRCCC), Rohit Bansal, Group Head of Communications, Reliance Industries spoke about ‘When silence isn’t golden, responding to crises in communication’.

Watch the video here, and scroll down to read the discussion:

Explaining that silence was golden only if it was planned and strategic, Bansal said, “People are getting all kinds of information across multiple platforms; they hardly see the kind of spin that is being loaded into it. So I think silence is golden so long as you have done a lot of thinking ahead of the curve.”

“I feel silence is golden if you have done your work, you have anticipated to the point of paranoia about all the kinds of things that can be potentially thrown at you as a product, as a brand or as a service. Silence is golden so long as you can afford it and you have planned for it,” he added.

Citing example of the recent viral video featuring a food delivery man tasting food to be delivered and how brands could avoid such instances which are sometimes beyond their control, Bansal said, “There is no absolute black and white in silence vs. speaking, but there is great benefit for all of us as corporate communications leaders to know that a lot of planning can happen well before the event, and that is what we should be actually focusing on.”

Bansal also urged communications professionals to do scenario building a lot earlier in order to pre-empt situations that could have adverse impact on the brand.

“The planning has to happen much earlier. I think mistakes in such situation happen in quick succession because there is pressure to perform and to show your counter narrative. Leaderships have to understand that they need to do scenario building a lot earlier.”
 

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Tech Mahindra Foundation announces #MainBhiHero campaign

The movement aims to bridge the widening gap between India’s healthcare infrastructure and highly skilled healthcare professionals

exchange4media Staff 2 days ago

TechMahindraFoundation

The #Mainbhihero movement, flagship initiative of Tech Mahindra Foundation, the CSR arm of Tech Mahindra Pvt. Ltd. is back with another round to encourage the underprivileged youth of our nation to take-up healthcare courses and secure jobs with leading hospitals and multispecialty as Allied Healthcare Professionals.

The movement aims to bridge the widening gap between India’s healthcare infrastructure and highly skilled healthcare professionals. Thus, it reaches out to different sections of society (mainly the low income groups) and encourages them to join paramedical courses, become allied healthcare professionals and contribute towards the country’s low ranked healthcare infrastructure.

Commenting on the movement, CP Gurnani, MD & CEO, Tech Mahindra, said, “Individual Social Responsibility (ISR) is about being in a symbiotic relationship with our immediate surroundings, communities, society and the world at large.The #MainBhiHero movement, not only encourages us to further the ISR initiative and Rise for Good but also addresses the issue of skill gap faced by the industry today. I urge one and all to contribute towards this initiative that aims at creating a pool of skilled and qualified healthcare professionals.”

Speaking about the initiative, Dr. Loveleen Kacker, CEO, Tech Mahindra Foundation, says, “At the Tech Mahindra SMART Academies for Healthcare, we are trying to change the definition of the word Hero. The youth come here as students and leaves as healthcare professionals with lifelong skills, employment, and a feeling to serve and improve the healthcare services of our country. Now that's exactly like a Hero.”

India has been ranked 145 among 195 countries in Healthcare access and quality. With such a huge shortage of over 4 million Allied Healthcare Professionals, our country is fighting a new battle of its own healthcare infrastructure.

The initiative #Mainbhihero under Tech Mahindra’s SMART Academy for Healthcare creates awareness around the important role of Allied Healthcare Professionals in our country’s healthcare infrastructure.

Moreover, #Mainbhihero movement also reaches out to hospitals and various medical facilities to join the initiative as Training and Placement partners of Tech Mahindra’s SMART Academy.

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Isobar launches India’s first ever UGC-led Voice Mobile Banner for Forevermark Diamonds

To initiate the campaign, Isobar created an interactive banner across relevant apps used by women that focus on areas pertaining to cooking, fitness, beauty and lifestyle

exchange4media Staff 2 days ago

IsobarForevermark

Isobar India, the digital agency from Dentsu Aegis Network, has partnered with Forevermark Diamonds to launch India’s first User Generated Content led Voice Mobile Banner. The collaboration stands as a testimony to India’s rising voice-based interactions, growing at a rate of 270% year-on-year, as reported by Google & Amazon Alexa.

For this festive season, Forevermark has launched the ‘Half Carat Diamond’ campaign under the theme - ‘The Better Half Within Me’. The film portrays women protagonists pursuing their dreams and passions.

The campaign is based on the insight that women generally tend to keep their passions to themselves even as they continue to focus more on their family's needs. Hence, through this campaign, the brand intends to give its users a unique platform to share their hobbies and talents through an immersive experience.

To initiate the campaign, Isobar created an interactive banner across relevant apps used by women that focus on areas pertaining to cooking, fitness, beauty and lifestyle, amongst others; and to engage them with the banner, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark’s video and a customised message containing the keyed-in passion, which could be shared via WhatsApp and Facebook.

It is pertinent to note here that, of the 22000 women engaged with the communication, 71% were open to sharing their passion points with the brand. The overall campaign reach until now is more than 1 million, with an engagement rate of over 2%.

Commenting on the campaign, Toranj Mehta, Marketing Director -Forevermark India said, “The Forevermark Half Carat campaign is based on the insight that women, whilst taking care of their family, like to pursue their own passions and follow their dreams. We are encouraging women to let this half of theirs shine. This innovation fits the objective perfectly and allows women to voice out their passions. The numbers we have seen from this innovation are very encouraging and we will look at more such voice activated units in the future.”

Speaking on the execution of the campaign, Shekhar Mhaskar, Executive Vice President - Isobar India said, “The innovation resonates aptly with the brand’s message of celebrating the better half within a woman. Literally and figuratively, this mobile innovation gives women a platform to (voice) their passions and have them heard. We would love to take this thought forward with Forevermark to drive a movement for women where they can make their passions come alive.”

Commenting on the campaign, Priyanka Shah - Senior Director Mobile- Isobar India said, “Voice is clearly the future. As per a report by Mind Mold and Staistica, we will witness 200 billion voice searches per month by 2020 and there will be 1.83 billion consumers worldwide using AI voice assistants by 2021. Hence we thought of an idea that could deliver the creative message by tactically using the voice platform. The campaign idea brought forward the beautiful concept of embracing your ‘better half’, which lies within you, by prompting the user to voice out their passions. It’s a small step towards Voice revolution and the response rates have made this innovation a stronger case study for deeper future engagements.”

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fbb launches 2nd edition of National Jeans Day with ‘Jeanoji’ contest

Celebrities such as Diljit Dosanjh, Varun Dhawan and Katrina Kaif will also join the fun and are excited to be a part of the biggest denim movement- National Jeans Day

exchange4media Staff 1 day ago

NationalJeansDay

The second edition of fbb’s ‘National Jeans Day’, conceptualized by Digital Marketing Agency Social Kinnect, is all set to hit the internet with a bang. The aim of this year’s campaign is to popularize jeans as a category, not by portraying it as a casual item of clothing but one that is essential to bring out the stylish and sexy side in you!

To create hype, and to build-up to National Jeans Day we launched ‘Jeanoji’, an Instagram contest where fans can add the jeans emoji to their Instagram names and win a free pair of jeans. This activity has already grabbed eyeballs and is creating the perfect build up to the D-day.

The wacky route taken last year, #GrabAPair, worked absolute wonders for the fashion brand, and so, the same route has been extended for this year’s campaign, with irresistible offers. On National Jeans Day i.e. 16th Dec, anyone can buy a pair of jeans for over Rs. 999, and they will get a t-shirt worth Rs. 499 along with cashback worth Rs. 500 on the Future Pay app.

Celebrities such as Diljit Dosanjh, Varun Dhawan and Katrina Kaif will also join the fun and are excited to be a part of the biggest denim movement i.e. National Jeans Day.

Commenting on the activities planned to celebrate National Jeans Day, Pawan Sarda – Head, Digital at Future Group says, “All jeans lovers will agree, that every pair of jeans you wear portrays a different personality and makes a unique style statement. Over the years, jeans have evolved from just being a rough and tough fabric, to pants that define style. As we celebrate National Jeans Day, fbb brings to the audience a host of engaging activities and exciting offers that will interest fashionistas everywhere.”  

To ensure National Jeans Day becomes the talk of the day, we’re getting all of India to become a part of ‘Jeanathon’ which is the largest celebration of denims with a takeover of Instagram stories with images and videos of people in ‘jeans’ on 14th-15th Dec – right before National Jeans Day, which is on 16th Dec.

Popular celebrities like -Nora Fatehi, Priyank Sharma (Aakriti Rana Gill and Aaina J) among many more, jump on the bandwagon to spread the word about this exciting day to their followers by ‘grabbing a pair’ themselves and posting their stylish looks in a pair of jeans.

Not only that, using the popular video-sharing app, Tik Tok, fbb has collaborated with Tik Tok influencers who will bring out the sexy denim factor. These influencers are set to exude some bold, sizzling and wild dance moves while donning a sexy pair of jeans and challenging their followers to create their moves.

After last year’s massive success, the National Jeans Day #GrabAPair campaign is all set to hit a new high this year, redefining the meaning of a pair of Jeans for the country! 

Norah Fatehi:

Priyank Sharma:

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