Decoding marketing in a data-first world: Pitch CMO Summit Delhi 2022 on June 29

The day-long conference will be held from 11:30 AM at The Leela Ambience, Gurgaon

e4m by exchange4media Staff
Published: Jun 27, 2022 7:57 AM  | 3 min read
Pitch cmo

The exchange4media Group is hosting the Delhi edition of its flagship property Pitch CMO Summit on ground after three years. The 2022 edition of the conference will be held on Wednesday, 29th of June, 2022 from 11:30 am at The Leela Ambience, Gurgaon. The conclave is presented by Colors Marathi and is co-powered by ABP News and Fancode with DoubleVerify and Bobble AI being the Co-Gold Partners. The Innovation Partner for the summit is Xapads; Pixis and Kantar are the Associate Partners and ICFAI Group is the Knowledge Partner.

The theme of this edition of the summit is ‘Marketing in a data-first world’.

The lineup and agenda of this edition of the Pitch CMO Summit Delhi 2022 are power-packed. Following the welcome address by Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media, the conference will be kickstarted with a session by Nipun Marya, CEO, iQOO. The process of customer data gathering has changed tremendously and businesses have therefore leveraged the might of data. Marya will talk about how iQOO made an entry into a cluttered smartphone segment and took it by storm with the help of data insights.

Even for a brand like Maruti Suzuki, data insights and analytics have significantly driven top-gear marketing. Sharing insights about the same, Shashank Srivastava, Senior Executive Director, Maruti Suzuki India, will take the stage to speak on ‘Maruti Suzuki Driving Data-Driven Marketing’ in his special address.

Panasonic, a legacy player in the consumer electronic segment, has been working to level up the game in its omnichannel front with consumer data. Representing the brand,  Shishir Agarwal, Head, Brand & Marketing Communications, Panasonic India will deliver a session sharing insights on Panasonic’s omnichannel transition led by the power of data.

The advertising industry is collectively moving towards a system continuously collecting user data. Therefore, it’s imperative to create a trustworthy and reliable digital ecosystem which is free from frauds and scams engineered through bots. In his session, Arvind Mathur, Product Head, mFilterIt, will throw light on ‘Using Technology & Data for Building Brands: Challenges and Opportunities’.

Recent times have also seen a surge in demand for audio and smart wearables and many players in the segment have understood and catered to this demand in time. Representing a power brand in the category, Utsav Malhotra, COO, Noise will take the stage to deliver his special address on  ‘Leveraging Data To Make A “Noise”’.

Stay tuned as we reveal the details of more speakers speaking at the Pitch CMO Summit 2022 on Wednesday, 29th June 2022 from 11:30 AM onwards. Registration on the day of the event will commence at 10:30 AM.

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