Customers can now use Voice Search to avail the best Big Bazaar offers

Offers would be available across categories such as, groceries, apparel, crockery, luggage, furnishing and more

by exchange4media Staff
Published - Aug 29, 2018 4:15 PM Updated: Aug 29, 2018 4:15 PM
Big Bazaar, the flagship hypermarket retail chain of Kishore Biyani-led Future Group, has worked with Google to create Smart Search in June 2017, where anyone who searches with a prefix of Big Bazaar on Google is offered exclusive offers which can be redeemed across its network of 225 stores throughout India.

With the success of the campaign and with an endeavor to reach out and encourage more users to avail the offers, Big Bazaar has taken a leap with their Smart Search now available through Voice Search. This will be India’s first search for best offers through Voice, since no other brand has explored this medium.

According to Google Data Voice Search is on rise and will continue to grow over time.

“Search and explore is a way of life today and Google Search is one of the important destinations for it. At Future Group, we believe in being a part of the consumer journey and being ahead of time to explore and be a part of every search moment. With Voice Search we want more users to use this medium and get offers in an all new way,” said Pawan Sarda, Group Head - Digital, Future Group.

Smart Search with Voice will be available to users on 31st August, where users just have to use the voice icon on Google and say ‘Big Bazaar with their favorite product name’ to instantly get the offer. Offers would be available across categories such as, groceries, apparel, crockery, luggage, furnishing and more.



For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Advertisment

Advertisment

Advertisment