With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content

Sunidhi Vijay Jan 27, 2026 9:11 AM

The focus is now on context-driven, intent-heavy search optimization, making Voice SEO essential for ranking in AI-powered search results

Sunidhi Vijay Mar 13, 2025 3:56 PM

Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains

Nilanjana Basu Apr 4, 2023 8:37 AM

Media and marketing experts tell us how brands can best crack the algorithm for voice searches in India, as well as optimize video searches

Shantanu David Jan 6, 2023 8:48 AM

Industry experts are unanimous that Google’s new tool will present enormous opportunities for advertisers

Shantanu David Dec 21, 2022 8:52 AM

Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy

Sujata Dwibedy Jan 24, 2022 8:43 AM

GroupM and e4m have released a report on the power of voice marketing for brands, highlighting the emerging marketing trends in voice technology and the recommended strategy for brands

exchange4media Staff Apr 5, 2021 9:22 AM

Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and the future of voice and vernacular search.

exchange4media Staff Dec 3, 2020 9:05 AM