Creator of Six Inches Communication, Pravin Shah, launches BigBrandTheory

The purpose of BigBrandTheory is ‘Business & Brand Acceleration’ and co-create brands

e4m by exchange4media Staff
Published: Jul 3, 2019 7:01 PM  | 2 min read

A journey of 13 years, 94,050 cups of coffee, million conversations and one mission of providing brands a competitive edge is what Six Inches Communication is and has been about. 

An entrepreneurial venture, founded and steered by Pravin Shah, grew into being a value-partner for 100+ brands and has been a yielding journey that has lived true to its essence, and traversed its curve. And has reached a juncture where change is the next logical action. 

Amassing from his experience and leveraging his expertise, Shah has launched BigBrandTheory. 

“We live in VUCA world i.e. volatile, uncertain, complex and ambiguous, it’s imperative that leaders take a view of the future and work back. One question that every leader must ask – ‘Will my business stay relevant for the consumers of tomorrow?’ Look at a 4 year old and the ease of technology adoption – this tells us a lot about a future consumer. One that will be much different from today. One that will live in a world of Anywhere. Anytime. Anyhow,” said Shah.

The purpose of BigBrandTheory is ‘Business & Brand Acceleration’. To partner with and co-create brands that are human-centric, super-agile and has the relevance gene embedded in them. 

BigBrandTheory has weaved in five core beliefs – Human First, Clarity before creativity, Creative thinking is problem solving,
Brand Tech and Talent on Demand.

It has collaborated with specialists across categories – futurist, strategist, innovators and tech architects to save time, resources and efforts of clients in educating the partner. These global vantage points will give the clients an edge from an evolved perspective. BBT has collaborated with partners in Argentina, Middle East, Japan, Malaysia, Singapore, Switzerland, the UK and the US. 

BigBrandTheory leverages the power of insights, and the know-how of the consumer journey has characterize this wave of change in three themes. Themes that hold the promise to make you future-ready. Re-energizing Legacy Brands, Building 21st Century Brand and Creating Memorable Brand Experiences. Each theme urges business leaders to align their strategy on future focused consumers.  

BigBrandTheory is ready for partnerships with brands and collaborators. 

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