'Brahmastra' logo's unveiling at Kumbh Mela streamed live on Hotstar, Facebook

Actors Ranbir Kapoor, Alia Bhatt, director Ayan Mukerji attend light-and-sound show where 150 drones make different formations from the Indian flag to the film’s title and logo

e4m by Anjali Thakur
Updated: Mar 5, 2019 12:28 PM

Actors Ranbir Kapoor and Alia Bhatt, accompanied by director Ayan Mukerji, unveiled the logo of their upcoming film ‘Brahmastra’ with a light-and-sound show at the Kumbh Mela on Monday.

The highlight was 150 drones in the sky making formations from the Indian flag to the film’s title and logo. The film’s cast and crew also participated in a puja held at the location. The event was streamed live on Hotstar and Facebook.

Alia also did an Instagram live with details of the logo launch. In a post later the evening, she said: “This is just the beginning; there’s more stuff lined up for you guys, things which you’ve never witnessed before. So, stay tuned.” 



Aim for the sky they say, and we did! ❤️?

A post shared by Alia ? (@aliaabhatt) on


शिवा और इशा ? #brahmastra

A post shared by Alia ? (@aliaabhatt) on

Earlier in the day, actors Alia Bhatt and Amitabh Bachchan also tweeted about the event. “Kya aap sab tayyaar hai? (Are you all ready?) See you all at 7:30 PM!” Alia tweeted alongside a short video, which showed random letters rearranging themselves to form the title of the film.

Ayan also made his Instagram debut a few hours earlier, sharing a comic book inspired image of a couple embracing. “Part 1: Love,” he captioned it.



Part 1: Love #brahmastra (P.S.: going to take some getting used to this new Instagram life)

A post shared by Ayan Mukerji (@boy_dreaming) on

Brahmastra is a trilogy, the first of which is slated for a 2019 release. It is expected to be a supernatural film series made on a mega budget under Dharma Productions. 

According to Karan Johar, “The Kumbh is the epitome of our rich cultural history and is a reminder of our roots. It is everything that India stands for, a confluence of spirituality and history.”

Apoorva Mehta, CEO, Dharma Productions added: “There could not be a more befitting canvas for us to initiate our journey. We thank the platform for this wonderful opportunity.”

Vijay Singh, CEO, Fox Star Studios said, “Brahmāstra, at its core, is a vehicle that brings alive the boundless wisdom of ancient India. And what better event than the Kumbh that showcases India at its finest, as an ancient tradition of all its different cultures coming together in a glorious melting pot.”

Ayan Mukerji called Brahmāstra 'deeply inspired by the spirit of Indian history and mythology'. "The film aspires to touch that chord of Indian spirituality that exists within all of us. I feel very grateful that we can kick start the journey for our very ambitious film on the occasion of Maha Shivratri at the Kumbh Mela. May all the positive energies at Kumbh rain down upon our movie," he said.

From a strategically placed take-off and landing pad at the sangam point, the drones went through several levels of checks, simulations, capability tests, formation pre-runs and light sequencing to prepare for the grand logo reveal. Special drone pilots were engaged to make this spectacle happen. The planning and execution took over 6 months to come together.

Shikha Kapur, CMO, FSS said: “This has been the most exciting and challenging launches to plan and execute. What seemed like an impossible idea became a dream we committed ourselves to pursue. It’s a testament to the passion that FSS, Dharma and all our partners bring to the film to make the impossible happen.”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube