Bingo! ropes in Ranveer Singh as the brand’s face

The brand has launched 'Ranveer ko Mazza Chakhao' contest inviting unusual flavour combinations

by exchange4media Staff
Published - Jun 6, 2019 2:49 PM Updated: Jun 6, 2019 2:49 PM
Ranveer

Actor Ranveer Singh has come on board as the brand ambassador for Bingo!.

Bingo! Tedhe Medhe has launched a nationwide “Ranveer ko Mazza Chakhao” contest for the consumers to suggest unusual flavour combinations which they think would tickle the taste buds of Ranveer Singh. If the flavour combination appeases him, it would be launched as the new variant of Bingo! Tedhe Medhe across India. The winner also stands a chance to win Rs 10 lakh. 

Bingo! launched a creative TVC to announce the contest. Entries are open till June 30. To participate in the contest, one has to submit flavour combinations at bingosnacks.com/contest or give a missed call on 9700089333. Participants can also send a direct message on the official brand page on social media @bingosnacks Facebook page and @bingo_adda Instagram page.

ITC’s product development team and sensory evaluation team will create an exclusive product with the flavour combinations suggested by the contestants. These recipes would be judged by Ranveer Singh and the internal team of experts from the ITC Foods Division. 

Commenting on the contest, Hemant Malik, Divisional Chief Executive - Foods, ITC Ltd, said, “At ITC Ltd, we endeavour to provide innovative and unique offerings that can ensure a delightful experience for our consumers. Through this initiative, we aim to create an exciting experience or anticipation in the snacking segment. The contest is a platform for the brand to receive inspiring flavour interpretations and suggestions from the consumers. The brand gains a stronger understanding of the popular tastes and preferences. As the brand reaches out to gratify every finicky food enthusiast, it also wants to encapsulate the joy of snacking.”  

About the contest, Ranveer said, “Bingo! is always on the front foot to create unique experiences and with this contest I am thrilled to try out the new flavours shared by the contestants. I am looking forward to an eventful and fun association with the brand through this contest.”

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