bigbasket to be ‘official grocery partner’ for Rajasthan Royals

The brand’s messaging will revolve around the tagline Har Din Sasta

e4m by exchange4media Staff
Updated: Sep 16, 2020 11:20 AM

Bigbasket will be the official online grocery partner for the Rajasthan Royals team during the upcoming season of Indian Premier League, scheduled to start from September 19 in the United Arab Emirates.

With the tagline Har Din Sasta, the objective of this association will be to focus on Affordability and Quality while accessing a whole new set of customers.

Speaking about this, Vipul Parekh, CMO & CFO, bigbasket, said, “bigbasket has always been a preferred brand for online groceries among its consumers akin to Rajasthan Royals which is a mass favorite when it comes to cricket and IPL. This association connects these two popular brands and we hope to capture a new online customer base. We are happy to be associated with the Rajasthan Royals team and customers can look forward to some exciting campaigns in the days to come.”

Adding further, Jake Lush McCrum, COO, Rajasthan Royals, said, “We are delighted to secure bigbasket as one of our leading partners for IPL 2020. bigbasket has achieved huge growth in the last 5 years, and remains an innovative and agile business, very similar to RR. The company has supported millions during this COVID pandemic and we hope to entertain these consumers with many hopefully becoming RR fans.”

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