Avian Media bags PR mandate for Pratt & Whitney
The mandate includes reiterating P&W’s strengths and commitment to India, promoting technology leadership and innovation as well as building advocacy among relevant stakeholders
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Pratt & Whitney, a world leader in the design, manufacture and service of aircraft engines and auxiliary power units, has awarded its public relations mandate to Avian Media following a competitive multi-agency pitch.
Avian Media will be responsible for developing and managing strategic communications to amplify key messages and deliver successful campaigns for Pratt & Whitney (P&W) in India. The mandate includes reiterating P&W’s strengths and commitment to India, promoting technology leadership and innovation as well as building advocacy among relevant stakeholders.
Subir Moitra, head of Marketing and Communications for Pratt & Whitney in India, said: “We look forward to working with Avian Media in successfully driving the Pratt & Whitney story in India. We are especially focused on India as it is the world’s center of excellence for Pratt & Whitney’s revolutionary new propulsion system, the Geared TurboFan (GTF). Avian has a deep understanding of the aviation sector and will help us meet our business goals.” Moitra recently re-joined Pratt & Whitney after serving as vice-president of Marketing and Communications for KPMG in India.
Commenting on the win, Nitin Mantri, CEO, Avian Media, said: “We are pleased to be the partner of choice for Pratt & Whitney. Avian Media possesses rich experience and expertise in the aerospace and defence industry and is known for delivering innovative campaigns for its clients. The Pratt & Whitney team is committed to surpass expectation and is all set for a long and successful association.”
Avian’s services extend from Public Relations and Public Affairs to Financial Communications, Digital, CSR and Advocacy.
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