ASCI processed 5,477 complaints from May 2015 to November 2018

In 2018, the AYUSH Ministry received 358 cases pertaining to misleading ads and claims regarding herbal, ayurvedic and other such products

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The consumer affairs department’s Grievance Against Misleading Advertisements (GAMA) portal received a total of 9,658 complaints from May 2015 to November 2018. The Advertising Standards Council of India (ASCI) processed 5,477 of the complaints.

Minister of State, Consumer Affairs, Food and Public Distribution C R Chaudhary has informed the Lok Sabha that “5,477 complaints were resolved where either the advertiser withdrew or modified the objected advertisement or the complaint was not upheld”. He further said that 1,883 complaints are under process with ASCI at various levels of progress and 2,298 complaints were considered to be incomplete or out of the scope and hence disposed of. 

Further, during the period from January 20, 2017 to January 20, 2018 ASCI dealt with 732 complaints pertaining to misleading advertisements of AYUSH sector. 

The Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homeopathy (AYUSH) said these complaints have been “escalated directly by ASCI to State regulators for appropriate action and 233 advertisers have complied with ASCI’s recommendations by either modifying or removing the advertisements”.

Sripad Nayak, Minister of State, AYUSH, noted earlier that the ministry has come across increasing instances of misleading advertisements or claims allegedly related to herbal, ayurvedic and other such products. It received 66 cases in 2015, 204 cases in 2016, 547 cases in 2017 and 358 in 2018. 

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