AdLift bags media business for private members club ‘The Quorum’
AdLift chosen for audience-first targeting capabilities and commitment to deliver ROI-focused performance media model
Published - Apr 4, 2019 3:57 PM Updated: Apr 4, 2019 3:57 PM
AdLift, a global digital marketing agency, has won the media account for Gurugram-based private members club –The Quorum.
AdLift was chosen for its audience-first targeting capabilities and commitment to deliver an ROI focused performance media model.
The Quorum is a collective of like-minded people making a difference in ‘new’ India. It has become the de facto platform for the advocacy of ideas and brands. Located at Two Horizon Center on Golf Course Road, The Quorum is an experiential members-only city club.
Prashant Puri, CEO at AdLift, said, “We are delighted that The Quorum chose us to help deliver on their digital transformation agenda. The team can’t wait to get started to strengthen The Quorum’s brand image and maximise the effectiveness of our media investments.”
Vivek Narain, Founder & CEO, The Quorum said, "AdLift is one of the most performance-centric marketing agencies in India and we are excited to have them lead our paid media initiatives. AdLift was an obvious choice because of their performance-centric approach and their understanding of our unique requirements. We are excited to have them lead our paid media initiatives."
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