adidas Originals campaign promises ‘A Night to Remember’ 

The Nite Jogger has been created for people who are active when the world sleeps

e4m by exchange4media Staff
Published: May 23, 2019 5:27 PM  | 1 min read

adidas Originals latest campaign for their new product, Nite Jogger, has stayed true to its brand DNA. The tagline of the campaign is “It’s never too late” and hence they have delivered their products at night to those who are active after dark.

In their new video, an adidas Originals representative is seen delivering Nite Jogger to the creators from different walks of life - music, technology and art, who are at their best after dark and believe it’s never too late for them to pursue their passion. The representative hops on a customised vehicle and delivers the reflective Nite Jogger during the night between 11PM to 4AM.

You can watch the whole journey here:

 The Nite Jogger, as the name suggests, has been created for people who are active when the world sleeps. The product takes on a different shade in the dark, with a reflective pattern on the laces and stripes, perfect for those who hang out at night.

With this campaign the creators had a chance to try the product, delivered right at their doorstep at night. The creative approach, used by adidas Originals, for communicating USPs of the Nite Jogger has caught a lot of attention on social media. 

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