YouTube Leaderboard: YouTube reveals India most watched IPL 2018 advertisements
Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.
Published - Jun 6, 2018 8:58 AM Updated: Jun 6, 2018 8:58 AM
The Indian Premier League (IPL) is undoubtedly India’s most celebrated annual sporting event. It has everything that a consumer wants: power-packed cricket, gripping entertainment and flashy advertisements.
Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall. From Amazon’s Chonkpur Cheetahs to Star Sports Best vs Best campaigns, there are multiple ads that have captured our imagination. The ad campaigns during the IPL season were very contextual and takes audiences along on a journey.
Star Sports, the official broadcaster for VIVO IPL 2018, used multiple customized #Bestvsbest creatives encompassing the spirit of IPL, capturing the key stars and all the excitement.
Let us have a look at the top ads that India loved to watch during the 11th edition of IPL.
Amazon's Chonkpur Cheetahs:
Vodafone FANtastic Breaks:
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