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Vivek Sabharwal takes up new assignment at Woodland

It was a case of switching to the other side of the table, as Vivek Sabharwal himself admitted. Sabharwal has moved on from being Communications Director at LinOpinion, Delhi, and has now joined Woodland Worldwide as Head of PR and Events.

e4m by Shree Lahiri
Published: Dec 12, 2011 8:49 AM  | 2 min read
Vivek Sabharwal takes up new assignment at Woodland

It was a case of switching to the other side of the table, as Vivek Sabharwal himself admitted. Sabharwal has moved on from being Communications Director at LinOpinion, Delhi, and has now joined Woodland Worldwide as Head of PR and Events.

Looking back at his innings at LinOpinion, Sabharwal said, “I had a wonderful innings at LinOpinion.” On joining Woodland, he said, “I am certainly looking at a challenging role here in corporate communications, where there is an integration of BTL, ATL and other modes of communication. I lead PR, also BTL and ATL activities in Woodland. It’s more of a growth opportunity here, which I intend to take all the way.”

Spanning a career of 14-15 years, which was a combination of events and PR, Sabharwal said he started with events and then moved on to PR. In these years, he said that he had seen that corporates had understood the need and importance of brand imagery. “PR is gaining importance, and yes, it definitely made its presence felt,” he added.

On Woodland, he said, “Woodland is a strong global brand and people know it well. It is prominent among the youth.” Woodland, he pointed out, “also promotes greenery and adventure. It has a pro-planet campaign in the social domain. It is very prominent on Facebook, etc. The brand supports causes like going to Everest, plantation drives and so on. This is all part of the corporate philosophy.”

During his professional journey, Sabharwal has worked in different roles – Group Head, LinOpinion; Senior Manager at Stella Advisory; Assistant Manager at EXL Public Relations; and Assistant Manager at Kidstuff Promos and Events.

 

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