UTV Motion Pictures signs up Star Middle East as exclusive media partner for upcoming releases

UTV Motion Pictures has inked an exclusive deal with STAR Middle East as its media partner for two of its movies – ‘What’s Your Raashee?’ and ‘Wake Up Sid’.

e4m by exchange4media Mumbai Bureau
Updated: Sep 26, 2009 10:14 AM
UTV Motion Pictures signs up Star Middle East as exclusive media partner for upcoming releases

UTV Motion Pictures has inked an exclusive deal with STAR Middle East as its media partner for two of its movies – ‘What’s Your Raashee?’ and ‘Wake Up Sid’.

As part of the deal, STAR Middle East will telecast the making of ‘What’s Your Raashee?’, directed by Ashutosh Gowariker, during the pre-release weekend exclusively on STAR Plus and STAR One. The film was released on September 25, 2009. There will also be a special contest hosted for ‘What’s Your Raashee?’, where a costume worn by Priyanka Chopra in the film will be given as the prize to the winner.

For Karan Johar’s ‘Wake Up Sid’, scheduled for release on October 2, 2009, STAR Middle East will play a special episode called ‘Date With Sid’ in a ‘Koffee with Karan’ format. This will be telecast during the pre-release weekend on STAR Plus and STAR One exclusively. The making of ‘Wake Up Sid’ will be telecast exclusively on these two channels during the weekend of release. There will also be a special contest for the movie where a costume worn by Ranbir Kapoor in the film will be up for grabs.

The telecast of all the above content will be promoted extensively on the STAR Middle East channels.

Amrita Pandey, VP – International Distribution & Syndication, UTV, said, “UTV’s constant endeavour has been to reach out to as many film buffs across the world as possible and provide maximum access to them. We are proud to have entered into an exclusive deal with STAR Middle East to give our fans there, a sneak peak into these much – awaited films and a chance to win the costumes worn by their favorite stars.”

‘What’s Your Raashee?’ is based on the Gujarati novel ‘Kimball Ravenswood’ by Madhu Rye, and is a story revolving around a young Gujarati man in pursuit of his dream girl, with the catch to find her within 10 days in order to save his family from an unforeseen ordeal, leading to an array of confusion, chaos and a hilarious joy ride.

‘Wake Up Sid’ is the story of a lazy, unmotivated slacker from Mumbai, whose life undergoes a series of changes after taking his final year college exams. Sid’s world is breezy, carefree, and without any true responsibilities. The most important elements in his life are his friends, his camera, and his X-Box 360.

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