UTV Indiagames launches official IPL 5 mobile game
UTV Indiagames has launched IPL Cricket Fever, the official IPL season 5 mobile game; it features actual IPL elements
Published - Apr 11, 2012 8:25 AM Updated: Apr 11, 2012 8:25 AM
UTV Indiagames, a gaming company, has launched the official IPL season 5 mobile game, IPL Cricket Fever. They have made sure that all elements of actual IPL cricket are experienced through the game, including brand associations.
Volkswagen and Parle’s 20-20 Cookies have joined hands with UTV Indiagames to associate with IPL Cricket Fever.
Volkswagen has extended its on-ground association with IPL Season 5 to the official game by introducing brand elements for ‘Super Sixes’ and ‘Man of the Series’. Just like the on-ground association, Volkswagen is the brand partner for every ‘‘six’ hit in the game. For the ‘Man of the Series’, the player with maximum number of wins during the current IPL season will be presented with the Volkswagen Vento – IPL Edition in the game.
Parle has also associated with the game with its brand 20-20 Cookies for various in-game branding elements such as ‘fours’ and ‘replays’. The brand is also the sponsor of the ‘Man of the Match’ reward in the game.
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