UMP Stars launches in UK on Sky Platform

Following its launch in India and the Middle East, UTV Stars now enters the UK market as UMP Stars, premiering on June 11 as a free-to-air channel on Sky EPG 853

e4m by exchange4media Staff
Published: Jun 11, 2012 3:10 AM  | 2 min read
UMP Stars launches in UK on Sky Platform

Following its launch in India and the Middle East, UTV Stars now enters the UK market as UMP Stars. Premiering on June 11, 2012 as a free-to-air channel on Sky EPG 853, UMP Stars is a specialty entertainment channel dedicated exclusively to Bollywood. The channel’s content primarily spans three categories – features & reality programming, news segments and dedicated music slots.

Commenting on the expansion in the UK, MK Anand, Managing Director - Media Networks, Disney UTV, said, “We are pleased to launch UMP STARS in the UK, which will complement the presence of our flagship Hindi movies channel UMP Movies in the region. UK has a large South Asian diaspora and Bollywood fan base. With the launch on UMP Stars, TV viewers will now be able to enjoy rich and vibrant Bollywood content. We are proud to extend our media sales association with Sky Media and look forward to another grand entry into the region after the successful launch of UMP Movies in December 2011.”

Advertising representation for the channel in the UK will be handled by Sky Media. Richard Hawking – Operations Director, commented, “We are thrilled to be adding another UMP channel to our portfolio. Following the success of UMP Movies, UMP Stars strengthens and broadens our Asian offering to advertisers while delivering fantastic Bollywood content to Sky’s customers.”

Kamlesh Patel, CEO, TVMedia3.com, who exclusively distributes Disney UTV Channels in the UK and Europe and consummated the deal between Sky and Disney UTV, said, “TVMedia3 is delighted to bring UMP Stars to mainstream UK audiences on the huge success of UMP Movies earlier this year. We look forward to building and delivering this unique content with the team at Disney UTV to audiences across the world.”

The channel is available in India, the UAE, Malaysia, Australia and now the UK. The Broadcasting arm of Disney UTV made inroads into the UK market with the launch of UMP Movies on December 12, 2011.
 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube