Turner Asia Pacific launches online catalog for new syndication sales business

Turner Broadcasting System Asia Pacific, Inc. (TBSAP) on Monday announced the launch of a brand new syndication marketplace – www.turnercontentsolutions.com – to enable buyers to search and preview a vast collection of well-established television programs under the Turner brand. These include, amongst others, content from CNN International, truTV featuring real-life stories told from a first-person perspective, and Adult Swim, offering original and acquired animated live action series for young adults.

by exchange4media Staff
Published - Oct 6, 2009 8:18 AM Updated: Oct 6, 2009 8:18 AM
Turner Asia Pacific launches online catalog for new syndication sales business

Turner Broadcasting System Asia Pacific, Inc. (TBSAP) on Monday announced the launch of a brand new syndication marketplace – www.turnercontentsolutions.com – to enable buyers to search and preview a vast collection of well-established television programs under the Turner brand. These include, amongst others, content from CNN International, truTV featuring real-life stories told from a first-person perspective, and Adult Swim, offering original and acquired animated live action series for young adults.

Continuing Turner’s ongoing growth in the Asia Pacific region, the new site is overseen by a syndication team aim to meet buyer demand for quality programmes under the Turner brand. The team in Hong Kong oversees local sales representatives across Australia and New Zealand, Korea, Japan, Greater China, South East Asia and South Asia.

Ian Carroll, Executive Vice President of Turner Broadcasting Asia Pacific, said, “We are delighted to announce this new pillar of our syndication sales business, enabling our rich array of content to be even more readily accessible. Overseen by our dedicated team, this promises to mark a new phase in our relationship with buyers across the region as we continue to grow our Asia business and client base.”

Key components of the online catalog include a powerful search engine that allows buyers to quickly find programmes and save them directly to their ‘wish list’, in addition to a high-quality streaming capability to preview the programme in question. This allows buyers to efficiently click, select and preview, all without having to leave the site.

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