TOI with Cadbury unveils 'Tayyari Jeet ki'

Cadbury India Limited in Association with The Times of India has unveiled an innovative campaign for its leading malt based food brand - Bournvita. ‘Tayyari Jeet ki’ is the core theme for this campaign. Preparation is very important for achieving major goals in life. Preparing early gives a head start and this message forms the crux of this campaign.

by exchange4media Staff
Published - Feb 23, 2011 7:51 AM Updated: Feb 23, 2011 7:51 AM
TOI with Cadbury unveils 'Tayyari Jeet ki'

Cadbury India Limited in Association with The Times of India has unveiled an innovative campaign for its leading malt based food brand - Bournvita. ‘Tayyari Jeet ki’ is the core theme for this campaign. Preparation is very important for achieving major goals in life. Preparing early gives a head start and this message forms the crux of this campaign.

A teaser campaign was unveiled recently in The Times of India which will run for next three weeks. Three celebrities have been roped in, namely, Abhinav Bindra, Leander Pace and Sunidhi Chauhan. This campaign will also be rolled out on radio with RJs sharing some of their real life experience with their audience.

Commenting on the new campaign, Narayan Sundararaman, Director - Powdered Beverages, Candy & Gum, Cadbury India Ltd. said, “Cadbury Bournvita, is amongst the most loved and trusted brands in the country. It has Natural & Scientific nutrients that multiply the power of milk & provides children with ‘Tan Aur Man Ki Shakti’, thereby preparing them for achievement. We strongly believe that preparation is critical for achievement and that Bournvita is an integral part of this preparation process. This is captured in the campaign tag line ‘Tayyari Jeet Ki.”

50 lucky winners will get a chance for a special rendezvous with celebrity achievers at the elite Bournvita ‘Tayyari Jeet Ki’ Camp, and learn how to prepare for even bigger successes in life.

With the start of the new decade Cadbury Bournvita aims to imbibe in the mind of every child to be prepared for every challenge at all times. Bournvita celebrates this spirit in its latest campaign ‘Tayyari Jeet Ki’.
 

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