Ten Sports inks broadcast & sponsorship rights deal with Sri Lanka Cricket

The seven-year deal will run through till March 2020. This includes multi-platform media and sponsorship rights globally

Ten Sports inks broadcast & sponsorship rights deal with Sri Lanka Cricket

Sri Lanka Cricket Board (SLC) and Ten Sports have signed a seven-year deal to broadcast SLC’s international cricket matches. The deal will run through till March 2020. This includes multi-platform media and sponsorship rights globally.

Through its network of international affiliates and other broadcasters worldwide, content will be distributed in over 100 countries. Apart from English, Ten Sports will broadcast the matches in Hindi and other regional languages as well.

Ten Sports will be the host broadcaster for Sri Lanka Cricket and will be responsible for ensuring consistent and high level production. There will strong focus on digital engagement, branding and promotion of Sri Lanka cricket to improve viewer experience.

Rajesh Sethi, CEO, Ten Sports said, “We are delighted to further extend our partnership with Sri Lanka Cricket Board, with whom we have shared a very strong relationship over the past decade. The exciting cricket action will be available during prime time making it a very interesting proposition for fans and advertisers alike.” He further said, “We will work closely with Sri Lanka Cricket Board and invest in production and marketing to ensure that Sri Lanka cricket reaches its full potential. As we have done with other rights, we will aim to innovate and create an exciting visual spectacle for international viewers.”

Ten Sports currently holds rights for four cricket boards, which includes South Africa, Sri Lanka, Zimbabwe and West Indies. It holds long-term rights for WWE, UEFA Champions League, French League 1, US Open Tennis, ATP & WTA, and Capital One Cup, European Tour & Asian Tour Golf, among other sports properties. Ten Sports will be also be telecasting Asian Games and Commonwealth Games this year.

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