TDI aims to strengthen their Media Services vertical
There has also been aggressive recruitment of senior OOH professionals across all its offices
After working in the Airport Advertising scenario in India for almost three decades and becoming a recognized Metro advertising company in Delhi, TDI is now stressing its focus on strengthening its Media Services vertical. TDI Media Services is a specialized vertical which caters to the rest of the outdoor advertising requirements of brands on a pan India basis.
TDI Media Services was set up in 2003 and has provided solutions in the OOH space to national and MNC clients like Samsung, LG, Tata Motors, Beam Global, Sri Lankan Airlines, Pedigree, Grasim, Pantaloons, Micromax, Axis Bank, Bata, MakeMyTrip, Fiat India, etc. It provides its services through 22 offices spread across the length and breadth of India. The idea, behind the creation of the vertical, was to provide the patrons with the options of the sites and locations apart from those over which TDI has exclusive advertising rights. Increasing the convenience, of brands in seeking pan India visibility and brand presence, is the team’s current motivation.
With the recent hiring of Pankaj Misra at the post of TDI Media Services Country Head, TDI looks forward to add more teeth to its services. Misra has over two decades of experience in OOH advertising and marketing.
There has also been aggressive recruitment of senior OOH professionals across all its offices.
The current developments have been executed in order to guide TDI towards becoming a 360 degree Outdoor branding company.
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