Sony PIX is adding to FIFA World Cup Football Fever

‘Sony PIX Football Fever’, which has a robust line-up of Hollywood blockbusters scheduled right after the matches

e4m by exchange4media Staff
Published: Jul 13, 2018 6:58 PM  | 2 min read

Cricket-crazy India has been gripped by the Football fever. And Sony PIX, home to blockbuster Hollywood movies, has added to the on-going craze by introducing an exclusive on-air property ‘Sony PIX Football Fever’, which has a robust line-up of Hollywood Blockbusters scheduled right after the matches so that the fun does not stop at the final whistle.

Adding to the fun are the questions asked during the 11 PM movie. The correct answers will get to win exciting merchandise from Sony PIX and a voucher from Daily Objects and

Interestingly, the channel has taken this on-air fever on-ground as well. Sony PIX has collaborated with fitness centre Gold’s Gym and one-stop destination for events, Kasa Kai Mumbai, to engage with the audience and to tap into the football mania.

With Gold’s Gym, the channel has curated an exclusive fitness routine inspired by the biggest Hollywood stars and Footballers called ‘Sony PIX Football Fever Session’. Spread across 16 locations in 5 cities - Delhi, Mumbai, Gurgaon, Pune & Bangalore – this one-of-a-kind session will have a football as part of the workout drill so that the Members get to train like the stars they idolise and be as fit as them.

The partnership with Kasa Kai Mumbai is what will make you a Sony PIX fan. The channel will be present at the special screenings organised for the semis and the final match at pubs such as True Tram Trunk in Mumbai and Flip @ MTV Café in Mumbai and Delhi. Here too, participants get to win exciting merchandise from Sony PIX and a F&B voucher from the pub if they win at a Hollywood and Football quiz.

The final kick is saved for the grand finale on July 15 with the biggest football live screening the city has ever seen! Over 5000 people will gather to watch the final match at Jio Garden, Mumbai and Sony PIX fans get to win exclusive invites for this event on their social media page.

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