Sony MAX & Sony SIX call people to hop on the 'Bulaava Express' for Pepsi IPL

This unique open air bus will tour the country across 13 cities with a host of entertaining and unique activities

by exchange4media Staff
Published - Apr 14, 2014 5:43 PM Updated: Apr 14, 2014 5:43 PM
Sony MAX & Sony SIX call people to hop on the 'Bulaava Express' for Pepsi IPL

The Bulaava Express, initiated by Sony MAX & Sony SIX (official broadcaster of Pepsi IPL 2014) came calling Mumbai city at various locations like Kandivali, Carter road, Worli Sea face and Marine Drive. This unique open air bus is designed to capture the imagination of the citizens with a host of entertaining and unique activities. Be it the impromptu ‘Buckram ka Chukrum’ which quizzed people on their knowledge of the tournament or ‘Bulaava Bahana’ which mandated fans to confess which bulaava they have used to watch the Pepsi IPL, the activities left the audiences hungry for more. The journey finally ended with the specially created energetic ‘Buckram dance’ which left the people spellbound.   

Speaking on the occasion, Vaishali Sharma, VP Marketing, Sony MAX, said, “Bulaava Express is the perfect initiative to get the people excited about the tournament. Cricket fans were exuberant about being a part of this activity. The overwhelming response and enthusiasm of the crowd has encouraged us to take the fun and excitement to more locations.”  

 ‘Bulaava Express’, an open air bus will tour the country across 13 cities like Delhi, Kolkata, Bangalore, Lucknow, Chandigarh, Jaipur, Chennai, Nashik, Indore, Hyderabad, Ahmedabad and Nagpur between April & May creating euphoria for Pepsi IPL 2014. Sony MAX & Sony SIX have created this unique initiative especially for the followers of the grand spectacle of Pepsi IPL.

 

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