Sony Liv partners with Pocket Films to present award winning short films to viewers
The platform adds 50 new short films to its repertoire of 1500+ films
Within this decade, the media consumption patterns have changed significantly. The current times are about viewing content on the go. Thus, consumers are looking for formats that are content-rich capsules of entertainment. Understanding this emerging trend of viewership, SonyLIV is announcing its new association with Pocket Films, one of India's leading aggregator and distributor of alternate content.
Best known for making content for instant consumption, this association with Pocket Films gives Sony LIV users access to fifty short format films. Through this partnership, viewers now can view some of the exemplary award-winning work done by Pocket Films. One such film will be Nawazuddin Siddiqui and Tejaswini Kolhapure starrer ‘Salt N Pepper’. Through the 14 minutes, ‘Salt N Pepper’ beautifully encapsulates the difference in perspectives of people belonging to different social classes.
Committed to bringing alive the brand ethos of ‘WE LIV TO ENTERTAIN’ and with its extensive library of diverse content offerings, SonyLIV aims to ensure that viewers are spoilt for choice.
Uday Sodhi, EVP and Head-Digital Business, SonyLIV, “We want to evoke every emotion of our audience through our content offering across all genres. We have an expanding and the largest library of short-films and SonyLIV aims to be the premier digital destination for short-films. Through our partnership with Pocket Films we now further want to entertain and engage our viewers and give them even more stories to consume.”
Sameer Mody, CEO & Founder, Pocket Films, “As top curators of short format content, we are happy to partner with SonyLIV for our work and this association will help us widen the reach of our offering.”
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