The Chennai Super Kings vs Gujarat Titans match on Tuesday has clocked the highest ever concurrent viewership on JioCinema, the network has said.

The final overs of the second innings of the match saw the concurrent viewership on JioCinema touching 2.5 crore. CSK made its way to finals by winning the playoff match by 16 runs. 

The previous viewership record on JioCinema is 2.4 crore, registered during the CSK versus RCB match on April 17. 

JioCinema has been free streaming IPL matches for all viewers. 

“In terms of engagement, JioCinema continues to set new benchmarks every day. The total video views on the platform have already crossed over 1300 crore video views, setting a world record. The streaming app has been adding millions of new viewers for IPL on a daily basis. The average streaming time per match per viewer has already zoomed past 60 minutes,” said JioCinema in a release.

In terms of sponsorships and advertisers, JioCinema has roped in 26 marquee sponsors.

Amit B Wadhwani's Buffering Mediatech has been successfully amplifying over 200 movies within ground-breaking time.

It’s been a highflying last financial year for Buffering with quite some of the top Bollywood releases being amplified by Buffering Mediatech. With Ram Setu - Akshay Kumar, Mili - Jahnvi Kapoor, Phone Bhoot - Katrina Kaif, Cirkus, PS2, Chatrapathi, Bholla, Drishyam 2, Zara Hatke Zara Bach Ke to name a few. Buffering adds to the fast growing list of latest releases amplified as Buffering as Media-Tech partners.

‘’My goal has always been very singular; give people what they want! Our services have always been tailor-made to appeal to them. But, the most important part is to convince the consumer. Make the consumers feel that they're making an absolutely right choice with the offered strategy.’’ as quoted by Founder & Director Amit B. Wadhwani.

Meanwhile, Darshini Khatri, one of the co-founders says, “When availing services or procuring solutions, every brand wants to feel confident that they made the right choice. For some purchases, that means getting the best possible value. For others, it means getting a specific set of features. Brands put a lot of energy into making sure that buyer's remorse doesn't haunt them after making a decision. At Buffering, we ensure our partners get the best of both worlds.”

Buffering is a data led media tech platform that is revolutionising the Media Tech industry. With a humongous reach of 400 Mn prospective consumers on a pan India basis, Buffering provides the perfect blend of online and offline media with digital technology. As a brand, Buffering has been able to acquire users across the country through extensive ATL/BTL activities along with digital and social media activation campaigns.

‘’Cinema dynamics coupled with data & technology is an unexplored industry which has a huge revenue potential & is an extremely profitable business. The Buffering has become a commendable model which will redefine amplification of content in the media & entertainment industry in India. I loved the focus on detailing in spite of keeping scale in mind' states young Krishiv L. Tekchandani - Co-Founder, Buffering.

With a whopping 100% YOY growth in terms of the number of amplification campaigns, Buffering targets more than 200 campaigns for movies, OTT shows, web series, music album launches and others in the current year. The last quarter has already seen Buffering increase its footprint in the sports and entertainment industry with exclusive campaigns for the Women's Premier League 2023. Forecasting a comfortable turnover of 100 Crores in the current financial year confidently. 

Buffering’s presence in the outdoor marketing space is unparalleled. It provides access to more than 19,500 active outdoor hoarding sites across premium locations of the country including presence in metros, Tier I, Tier II and Tier III cities, state and national highways that helps in establishing the presence of your brand. Not just hoardings,it can also provide high visibility options across airport terminals, autorickshaws, and other such unconventional options. Unlike other players, it co-invests in the facelift of brands through outdoor and digital media in marketing campaigns. This helps the brand provide clients with up to around 40 - 50% discount on the outdoor marketing cost as compared to any other player in the market. 

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Times Now Navbharat has risen among the top 3 Hindi news channels on YouTube, clocking an impressive 355 million views in April and registering a phenomenal 422% cumulative growth.

Times Now Navbharat offers innovative content formats to viewers across platforms. On the back of the fastest news, exclusive news breaks and most viewed prime-time shows - News Ki Pathshala and Sawal Public Ka, the channel has built a strong resonance with the viewers, driving high-decibel engagement across platforms.

With a series of digital exclusives that integrates the channel’s broadcast and digital content, Times Now Navbharat has been offering well-rounded insights on every major news story, combined with comprehensive coverage of key events such as the Atique Ahmad murder and ground-breaking original reportage like Operation Sheesh Mahal expose.

Rohit Chadda, President & COO – Digital Business, Times Network said, “This is a remarkable feat for a new entrant in the Hindi News category. With its unparalleled news content and interactive show formats, Times Now Navbharat has consolidated its position as the preferred destination for Hindi news on YouTube. This milestone reinforces our commitment in building new levers of digital engagement with our viewers and we are confident to continue to achieve new milestones."

JioCinema, the official digital streaming partner of TATA IPL 2023, has claimed that it has received 1300 Cr. video views in the first five weeks of the tournament, and more than 60 minutes average user time spent per match.

“The blockbuster performance of IPL on Digital has delighted viewers and advertisers alike. This season, the number of sponsors during IPL's digital streaming reached 26, the highest ever for any sporting tournament. With a real-time number tracking system that enables advertisers evaluate their reach on Digital, the advertiser response has reached an overwhelming number, which is in the range of 400 this season,” read a press release.

Speaking on the value of IPL advertising on digital, Jaya Jamrani, CMO, Castrol India, said “Our segments are very varied but IPL on digital has allowed me to be able to focus and drive the right content to the right audience through targeted marketing. The level of personalization and the targeting that you can achieve is amazing.”

“It’s great consumer experience that's adding a lot more numbers. Forget Hindi and English, which is quite common, but there's Bhojpuri and even Punjabi, which are actually giving a lot more numbers. From a language perspective, it's great immersive stuff for marketers,” said Vishal Chinchankar, CEO, Madison Digital.

Sudhir Shukla, COO - Hypermarkets, More Retail added, “The ability to personalize the campaign at scale is what is phenomenal about IPL on digital. Of course, there are great numbers, but the quality of the impact is absolutely fantastic. On digital we've seen the concurrency numbers, now concurrency numbers go up when a certain batsman comes in to bat, match after match. And the ability to make the most of such a moment is phenomenal.”

Speaking on interest from a variety of brands to advertise on digital this season, Amardeep Singh, CEO, Interactive Avenues said, “IPL on Digital has democratized TV for the advertisers. Earlier, to advertise on TV, you needed huge budgets. Now you don't need huge budgets to advertise on TV.”

According to the recent TAM report, CTV ad spots have shown a 20% growth, indicating the growing trend of viewers preferring the convenience and flexibility offered by CTV platforms, with premium Digital offerings of TATA IPL including 4K, multi-cam, 360-degree viewing, at an unprecedented scale, at no cost.

Speaking on CTV advertising, Singh added, “We're looking at anywhere between 25 million to 40 million CTV households being reached. And what we've seen in the end metric, CTV advertising performs better as compared to a regular ad on the mobile”

Speaking on advertisers’ gain with the surge in digital viewership of TATA IPL, Anil Jayaraj, CEO, Viacom18 Sports said, “Advertisers are the big winners this season and that’s the way it should be. Through JioCinema, advertisers are reaching the right audiences at the right price. JioCinema has opened doors for a lot of advertisers, smaller brands and companies to join the bandwagon, what use to be the exclusive preserve of top 100 advertisers.”

Atlas Media, a prominent media company founded in November 2022 by media industry veterans Moses Chinappa and Amar Dixit, is making waves with its latest venture, the "Politician Vs Cinestars League." This exciting intellectual property will be a game changer in the sports cum entertainment vertical. The company Atlas Media involves verticals, including content syndication, film division, advertising sales, distribution mapping and marketing in both homegrown as well as global business sector

The Managing Director of Atlas Media, Moses Chinappa, expressed great enthusiasm about the "Politician Vs Cinestars League." He stated that the company's dedicated team had invested extensive research and hard work into fostering this IP, which promises to be an intriguing and exciting model.

Amar Dixit, the CEO of Atlas Media, revealed that the league will be organized across multiple locations in India, featuring Politicians and Cine stars from all states. This ambitious endeavor aims to bring together renowned figures from both the political sphere and the film industry into the single most popular sports platform which is Cricket.

Pankaj Kesari, a well-known film star from the Telugu film industry and the Head of Atlas Media Film Division, provided further insights into the league. He shared that the league is scheduled to kick off from upcoming winter season, promising an exhilarating experience for participants and viewers alike, The league will be broadcasted on Television channels also it will be streamed on the Digital platforms.

The "Politician Vs Cinestars League" is expected to create a unique fusion of entertainment and sportsmanship. These events will be held in different locations across India, adding an element of diversity and regional representation to the league.

By bringing together politicians and cinestars, the "Politician Vs Cinestars League" provides a unique opportunity for these influential figures to interact, collaborate, and engage with the public on the most popular sports platform. This cross-pollination of talent and ideas has the potential to foster understanding, bridge divide and create a dialogue between these two significant spheres of society.

The league's launch is expected to generate considerable excitement among fans, media outlets and industry professionals. With the involvement of renowned personalities from both politics and the film industry, the "Politician Vs Cinestars League" is poised to captivate audiences nationwide.

In conclusion, Atlas Media's introduction of the "Politician Vs Cinestars League" represents a significant leap in the sports cum entertainment industry. This revolutionary IP aims to create a dynamic and thrilling fusion of politics and cinema, showcasing the talents of politicians and cine stars while providing a platform for cross-cultural exchange and engagement with audiences. The league's upcoming launch is eagerly awaited, and it has the potential to redefine the boundaries of entertainment and inspire a new era of collaborative and thought-provoking content.

The Sustainable Is Attainable Fest (SIA FEST) by Tata Power and News18, which saw the convergence of leaders from diverse fields, made a decisive bid towards India’s global green leadership. It reinforced the call for mass collective awakening, and behavioural shift, to ensure that India, one of the fastest-growing economies of the world, sets new benchmarks in green energy transition.

Hon'ble Union Power Minister RK Singh hailed India as a global leader in energy transition, and a trailblazer. “Our per capita carbon emissions are one-third of global levels. In the 2015 Paris Summit we pledged that by 2030 we would have 40% of our total energy from non-fossil fuels; we’re already at 42.8% seven years ahead of the deadline. We have also emerged as the most attractive markets for renewables,” said Singh at the Fest.

Hon’ble Union Environment Minister Shri Bhupender Yadav applauded the Sustainable Is Attainable initiative and said such actions galvanize community action. “One Earth, One Future is the right approach to development. We are working with the whole-of-government and whole-of-society approach to fight climate change. All arms of the government are working together to ensure Sustainable Is Attainable,” Yadav said.

The one-day SIA Fest, which was a culmination of a mass movement Sustainable is Attainable by India’s two leading corporate groups, not only celebrated India’s rapid march towards a clean energy future, but also listed priorities and set goals for the future.

"SIA Fest is a unique celebration of a mission which promises that sustainable is indeed attainable in our country. It has helped us to create a narrative around how a diverse set of stakeholders have to play a critical role to bring about lasting change. Sabka Prayas or active participation of all will ensure India's journey to energy transition. India is well poised to show the world how a growing economy can drive this transition to clean energy. The movement Sustainable Is Attainable aims to enable a better understanding of the conversation around sustainability and green transition,” said Dr Praveer Sinha, CEO & MD of Tata Power.

 Applauding the initiatives of the Government of India, Dr. Sinha highlighted how various initiatives including solarisation of agriculture, electrification of rural areas, and enabling commercial and industrial establishments to adopt rooftop solutions are driving this change towards a greener future.

The Fest also saw participation from corporate leaders, Ambassadors and delegates of foreign embassies in India.

“Both India and the European Union are making massive investments in the transition towards a greener energy mix. India and the European Union together can help shape the global agenda, and work together for the common global good. The fight against climate change is an important component of our strategic partnership. India has experience in terms of scale which is going to be instrumental for global solutions.” H.E. Ugo Astuto, Ambassador of the European Union to India and Bhutan said. “We just cannot park everything with the government, we have to take actions ourselves,” H.E. Freddy Svane, Ambassador of Denmark to India said, while reiterating the need for collective community action for sustainability.” Terming storage as the big hurdle in clean energy, H.E. Naor Gilon, Ambassador of Israel to India, Sri Lanka, and Bhutan highlighted how Israel is working on providing technological solutions for this, especially on storage. Uruguay has set a unique benchmark by getting a total of 98% of its energy requirements from renewables. H.E. Alberto A. Guani, Ambassador of the Republic of Uruguay said that the country embarked on a challenging journey in 2005-06 by bringing together private and public sectors through legislation and created an  enabling environment which led to this transition.

The future of India lies firmly in the hands of the present, and it is important that everyone comes together to strive to build a vibrant, clean, green and sustainable tomorrow, said many participants.

Avinash Kaul, Chief Executive Officer, Network18 (Broadcast) & Managing Director A+E Networks, said, “Our partnership with Tata Power to drive the Green Energy Culture in India is fuelled by our commitment to build awareness and empower the Indian consumers with the knowledge that inspires them to adopt and demand cleaner energy. Over the past few months, we have engaged with our varied audiences across news channels and digital properties with compelling content showcasing how sustainability is attainable. The SIA Fest elevates the movement by instilling conversations amongst policy makers, key opinion leaders, and consumers to drive an attitudinal shift towards sustainable energy.”

The SIA Fest was a significant leap forward for the Sustainable Is Attainable Movement as it created a vibrant platform for fostering dialogue and promoting the adoption of green energy in India. By celebrating sustainability and garnering support from key leaders, the fest aimed to inspire millions of Indians to embrace and achieve sustainable lifestyles.

The Sustainable Is Attainable movement holds immense significance as India acknowledges the urgent need to shift towards renewable and sustainable energy sources, given the detrimental impact of fossil fuels. India aims at achieving Net Zero Emissions by 2070 and position itself as a key leader in the global green energy revolution.

"To foster the Green Energy culture in India through the Sustainable Is Attainable campaign, we have strived hard to raise awareness and empower Indian consumers with the knowledge necessary to embrace and demand cleaner energy solutions. The SIA Fest catapults this movement by bringing key policy makers, leaders, influencers, and change makers on a common platform, paving the way for a green and clean future for India," added Dr. Sinha.

The event also saw felicitations of Champions of Change which included Cochin International Airport, world’s first green airport, which is fully powered by solar energy to meet their electricity requirement; Ms Bhumi Pednekar, India’s first National Advocate for Sustainable Development Goals, appointed by the UNDP; Ms Prachi Shevgaonkar, the young climate innovator, who runs an app and the movement ‘Cool The Globe’ that helps individuals take small actions to reduce their carbon footprints; BluSmart Mobility, India’s first all-electric ride hailing mobility service with a mission to steer towards clean mobility; V-Shesh, which works towards training persons with disabilities to gain employment within the corporate sector; Pradeep Sangwan, founder of Healing Himalayas and Ms Anshu Pragyan Das, Divisional Forest Officer, Hirakud Wildlife Division at Sambalpur & Bargarh districts, Odisha.

The Sustainable Is Attainable campaign's reverberations will be felt among the masses for a long time. The critical call to action of adopting green energy solutions resonates with people and bolsters public awareness.

ABP News is launching a weekend special show - Saakshaat, which will be an hour-long exploration of India's ancient and mysterious locations shrouded in myth and legend for centuries. It will premiere on Saturday, May 20, at 8 pm.

Saakshaat aims to decode the mystery surrounding some of India's most intriguing and fascinating locations. Each episode will feature an in-depth analysis of local folklore and expert interviews to unravel the secrets hidden within these ancient sites.

The show will take viewers on a journey to some of India's most awe-inspiring locations, such as the pre-historic caves in Chhattisgarh, the sacred place where the Pandavas themselves stayed during their exile and the island at Parashar Lake that moves on its own accord. The show will delve deep into the history and mythology of these locations to uncover the truth behind the legends.

Saakshaat promises to be an enthralling and captivating show that will keep viewers on the edge of their seats. With its unique concept and engaging content, the show is expected to be a huge hit with audiences across the country.

It is a one-of-a-kind show that takes viewers on a journey to some of India's most mysterious and ancient locations. The channel is confident that viewers will be captivated by the show's unique concept and engaging content.

Saakshaat will air every Saturday at 8 pm, with a repeat telecast on Sundays at 10 pm.