Sheetal Dasgupta joins Xpanse Asia as Business Director

Xpanse Asia, the small town and rural marketing unit of Starcom MediaVest Group, has announced the appointment of Sheetal Dasgupta as Business Director. She will be based in Mumbai and report to Sandip Bansal, Country Head, Xpanse Asia.

Sheetal Dasgupta joins Xpanse Asia as Business Director

Xpanse Asia, the small town and rural marketing unit of Starcom MediaVest Group, has announced the appointment of Sheetal Dasgupta as Business Director. She will be based in Mumbai and report to Sandip Bansal, Country Head, Xpanse Asia.

In her new role, Dasgupta will lead the business development and the opening new categories for clients. The point of view at Xpanse Asia is ‘Enabling Scale Deliver’. Dasgupta will use her exposure in rural and urban marketing communications to add meaning to the ambitions of marketers in this space.

Speaking on the appointment, Sandip Bansal said, “The rural marketing space is evolving rapidly and clients are looking for innovative solutions to achieve their objectives in the most productive manner. In this new role, Sheetal will help us identify new clients and work with existing clients to reach the small towns and rural hinterland with a fresh set of ideas.” He added, “The wealth of expertise Sheetal brings along is bound to give our clients an edge in reaching out to their consumers. We are delighted to welcome her on board.”

Dasgupta brings in 15 years of experience, of which 10 years have been in rural marketing with RC&M, where she had headed the marketing function as General Manager. In her most recent assignment, she ran her own entrepreneurial venture. Prior to that, she was with Hungama Digital, Solutions Digitas and Times Innovative Media. For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Tags media

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Advertisment

Advertisment

Advertisment