Sania Mirza joins Boldfit as brand athlete & investor

Boldfit, a sports & fitness brands, has announced that Sania Mirza has joined as a Boldfit Athlete and Investor.

“Together, Boldfit and Sania will co-create and promote a new range of tennis rackets and pickleball paddles, specifically designed for Indian players and sports enthusiasts. Pickleball, emerging as the fastest-growing sport globally, requires quality gear, courts, and a supportive ecosystem—making this collaboration a timely step toward making the sport more accessible, aspirational, and performance-driven for millions,” stated a press release.

“Tennis has given me everything in life, and now I want to give back by making the sport more accessible in India. Pickleball too is exploding as a sport for all ages. Partnering with Boldfit allows me to use my years of experience to help design equipment that is lighter, durable, and built for Indian players. I believe this will inspire more people to pick up a racket and fall in love with these sports,” said Sania Mirza.

“Sania isn’t done making history, and we’re thrilled she’s starting this bold chapter with us,” said Pallav Bihani, Founder & CEO of Boldfit. “This collaboration is about giving India’s aspiring players, whether in tennis or pickleball, access to products designed with the insight and experience of a legend. At Boldfit, we are building the sports brand India deserves—by partnering with the very best to create products for 1.4 billion people.”

“What Sania has achieved is unmatched. Her joining Boldfit goes beyond equipment—it’s about inspiring millions to embrace sport as part of their lifestyle. It’s exciting to see cricket, tennis, table tennis, and pickleball coming together under one roof,” added KL Rahul, Boldfit Athlete & Investor.