Sakal says ‘Jago Aurangabad’

Powered by Sakal’s new initiative called ‘Jago Aurangabad Abhiyaan’, people of Aurangabad came out on the streets on July 24, 2011, to protest against problems that hit the common man daily.

e4m by exchange4media Staff
Updated: Aug 2, 2011 11:14 AM
Sakal says ‘Jago Aurangabad’

Powered by Sakal’s new initiative called ‘Jago Aurangabad Abhiyaan’, people of Aurangabad came out on the streets on July 24, 2011, to protest against problems that hit the common man daily.

The people were protesting against common problems such as water shortage, traffic snarls, potholes on the roads and so on. The initiative was driven through Sakal’s editorial that has been hawkish in following the city’s various lacunae and also by print advertisements urging citizens to come out and raise their voice.

An official note issued from the group stated, “The enthusiastic and spontaneous participation by the people of Aurangabad has again come to prove the power of the brand Sakal. In an era, that believes connecting to people can only be done through freebies and gifts, this unique initiative from Sakal shows that with correct intention and strong values you can still reach out to your readers.”

It further writes, “It has also shown that Aurangabad still looks up to Sakal for bringing out their concern and as a platform for voicing their opinion. It goes on to establish the connect Sakal shares with the citizens of the city and the trust the city have on the newspaper. Even with coming of newer players in the field and high decibel campaigns from the old and the new, Sakal is still the newspaper that captures peoples mind when it comes to raising the voice on behalf of them.”

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