Religare Info Service and NetworkPlay enter into a strategic alliance

Religare Info Service has entered into an exclusive and strategic partnership with NetworkPlay.in, one of India’s leading digital brand ad-networks, for pan-India sales of its advertisement solutions for brokers, sub-brokers, research houses and financial institutes for its new web initiative.

by exchange4media Mumbai Bureau
Published - May 11, 2010 10:07 AM Updated: May 11, 2010 10:07 AM
Religare Info Service and NetworkPlay enter into a strategic alliance

Religare Info Service has entered into an exclusive and strategic partnership with NetworkPlay.in, one of India’s leading digital brand ad-networks, for pan-India sales of its advertisement solutions for brokers, sub-brokers, research houses and financial institutes for its new web initiative.

On the one hand, Selectyourbroker.com will empower the investors to rate, review and discuss stock brokers in India, translating into an unbiased broker score called SYBScore. It’s a free to use website that will usher in a significant change in the decision-making process of choosing a stock broker by Indian investors. On the other hand, it will enable brokers and sub-brokers to showcase their services and offerings on a neutral platform. Religare Info Service, which already has more than 150 top brokers in the country as customers for its financial web solutions and research services, will further enable marketing and lead generation solutions, through selectyourbroker.com.

Selectyourbroker.com has listed over 1,000 brokers and more than 30,000 sub-brokers, associated with SEBI, operating across multiple exchanges.

Ashish Vijh, President, Religare Info Service, said, “SYB is a first of its kind service aiming to empower the broker, sub-brokers as well as the investor community, bringing them together onto a common neutral platform. NetworkPlay with its pan-India reach, and strong understanding of the Internet and financial services domains, becomes a natural partner for this new web service.”

Rajesh Nair, Vice President – Distribution and Sales Strategy, NetworkPlay.in, said, “This partnership only reinforces our vision for the ecosystem and with this offering we have entered the listing business with a very different route that will enable brokers to reach their right consumer audience, thus by enabling advertising opportunities in a social format for brands to reach when the consumer is most receptive.”

NetworkPlay is a Capital18-funded start-up with offices across three cities in India with premium publisher partners and works with over 200 brands in the Indian marketplace.

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