Rajpal Yadav signed on as owner of ‘Kanpur Gullies’ in T-10 Gully Cricket 2

‘T-10 Gully Cricket Season 2, Ab Har Koi Khelega’ has roped in actor Rajpal Yadav as a team owner of ‘Kanpur Gullies’, the Kanpur cricket team for this season. Yadav will own this team and will be responsible for marketing and promoting it in India. He will be involved from the grassroot level in all the team aspects – from selection, grooming of the players to cheering them in the stadium, etc. He will also be instrumental in promoting this social cause and garnering various corporate sponsorships for his team in this season. The day-night grand finale of this season will be held in Kanpur.

by exchange4media Mumbai Bureau
Published - Oct 6, 2009 8:21 AM Updated: Oct 6, 2009 8:21 AM
Rajpal Yadav signed on as owner of ‘Kanpur Gullies’ in T-10 Gully Cricket 2

‘T-10 Gully Cricket Season 2, Ab Har Koi Khelega’ has roped in actor Rajpal Yadav as a team owner of ‘Kanpur Gullies’, the Kanpur cricket team for this season. Yadav will own this team and will be responsible for marketing and promoting it in India. He will be involved from the grassroot level in all the team aspects – from selection, grooming of the players to cheering them in the stadium, etc. He will also be instrumental in promoting this social cause and garnering various corporate sponsorships for his team in this season. The day-night grand finale of this season will be held in Kanpur.

Season 2 commenced from September 26, 2009 and is said to have had 25,000 entries from Uttar Pradesh and 80,000 entries collectively from 16 cities. It will be played amongst 896 players from 64 teams in Ludhiana, Jalandhar, Amritsar, Panchkula, Varanasi, Gorakhpur, Ballia, Patna, Gwalior, Lucknow, Kanpur, Allahabad, Surat, Nashik, Latur and Daman, and will be telecast live on DD Sports and highlights on DD 1.

Meanwhile, Reasonable Communications had recently signed actor Divya Dutta as the owner of Ludhiana Gullies. It is aiming to disburse individual ownership for each team for all the 16 teams in Season 2. It will follow the city franchisee model. Discussion is on at various levels with local celebrities and corporates who have national appeal. Sports merchandising is also another avenue that is being explored. Various options like outright purchase, revenue sharing, etc., are being worked out with various team owners.

T-10 Gully Cricket had its inaugural edition in January-February 2009, played amidst 32 teams in eight cities. Rin was the presenting sponsor, while Pepsi was the pouring partner for the first season. Only non-first class cricket players in the 15-24 age group from Tier II and III and below towns are eligible to take part in this talent hunt every season.

Actor Riteish Deshmukh is the brand ambassador for T-10 Gully Cricket Season 2. The first TVC campaign featuring him is already on air, which will be shortly followed with a longer version. A multimedia campaign demonstrating gully cricket and talent hunt in all its elements will be rolled out soon on a national basis.

Anoop Wadhwa, Director, Reasonable Communications Pvt Ltd, said, “We are extremely happy to have Rajpal Yadav as a proud team owner of the Kanpur Gullies. Kanpur has been a hot favourite right from the beginning in Season 1 and reinforced their skills as semi-finalists. This season we are confident that with Rajpal’s participation and support the team will strive for higher goals. Over the past season T-10 Gully Cricket has taken off on an unprecedented scale and has also attracted a far wider audience. This unique format was initiated with a noble cause in mind of bringing forth amazing display of cricketing skills from youngsters from different walks of life from smaller cities.”

Reasonable Communications Pvt Ltd is promoted by Ashok Wadhwa and Anoop Wadhwa. They company has marketed serials for production houses like Balaji Telefilms, UTV Software, BR TV, Mukta Arts, etc., and also produced a long-running serial, ‘Kashmakash Zindagi Ki’, for DD-1. They have recently launched another daily serial, titled ‘Kasak’, which is currently being aired on Doordarshan.

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