Radio Mango celebrates Kerala Piravi Dinam with “Shashi Tharoor Malayalam Medium” campaign

The campaign highlights the wealth of the native language and gives a chance for listeners to showcase their love for the language.

by exchange4media Staff
Published - Nov 2, 2018 6:34 PM Updated: Nov 2, 2018 6:34 PM
ShashiTharoorMalayalam

November 1 is the day when Malayalees across the world celebrate as Kerala Piravi Dinam, which in Malayalam means "Birthday of Kerala".

On this occasion, Radio Mango 91.9 decided to celebrate with a weeklong programming innovation to showcase the wealth of the native language. To celebrate the occasion, the radio station has launched the 'Shashi Tharoor Malayalam Medium' campaign, with Shashi Tharoor, who is known for his tweets which send netizens in a frenzy, who will challenge listeners to guess the meaning of the Malayalam words featured in the campaign

The RJ led contest features heavy-duty words in the daily fabric and listeners will have to guess the meaning and send the correct answers to win prizes every day.

The campaign highlights the wealth of the native language and gives a chance for listeners to showcase their love for the language.

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