Primesite appoints Monisha Mitra as GM

Primesite, the out-of-home solutions unit of Mudra Max, has recently roped in Monisha Mitra as General Manager. Prior to this appointment, she was with GroupM’s Kinetic as Head of Strategy & Planning.

e4m by exchange4media Mumbai Bureau
Updated: Jul 22, 2010 9:43 AM
Primesite appoints Monisha Mitra as GM

Primesite, the out-of-home solutions unit of Mudra Max, has recently roped in Monisha Mitra as General Manager. Prior to this appointment, she was with GroupM’s Kinetic as Head of Strategy & Planning.

Announcing the appointment, Mandeep Malhotra, Senior VP, Mudra Max, said, “I am thrilled to have Monisha on board as General Manager of Primesite. Her experience and professional capability will surely help us deliver superior OOH planning solutions to our clients. I am confident of her capability of taking Primesite to the next level of professional excellence.”

Mitra said, “I am delighted to be a part of the Mudra Max team, which is well respected and admired. I am looking forward to applying my skill sets and knowledge base to the existing pool of talented achievers. I see myself growing as an individual and being a part of the Mudra Max family, learning, thinking, implementing, and all this while having a lot of fun.”

Mitra has over 14 years of experience. She began her career with Trikaya Grey and then moved to Pratibha Advertising as Senior Account Executive. In 2000, she subsequently joined Percept and later moved to humgama.com as Promotion Head before heading to the Gulf. Some of the notable clients that she has worked on include Arrow, MTR, Ruf &Tuf, BPL, Airtel, Hero Honda, HTC, and Tetra Pak, among others. Mitra was also involved in noteworthy campaigns like the launch of AT&T in ROM, Gujarat and Goa; and the launch of Airtel Magic. She is also a guest lecturer at Symbiosis Institute, where she teaches advertising.

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