Planet Marathi OTT launches Marathi pay per view platform

The segment has been named Planet Marathi Digital Theatre

e4m by exchange4media Staff
Published: Aug 14, 2020 12:15 PM  | 2 min read
Planet Marathi

Planet Marathi OTT has launched the first-ever pay-per-view platform for Marathi Films.

Planet Marathi’s CMD Akshay Bardapurkar has announced the launch of an exclusively Marathi OTT platform that curates and streams exclusively Marathi content for a global audience, and now he announces the launch of ‘the ticket window’, a select pay-per-view format of the movie experience.

Bardapurkar and Aditya Oke, COO, have announced their plans to open their Ticket Window segment under the Planet Marathi OTT platform. While talking about the same both Bardapurkar and Oke said, "We are initiating the ‘pay-per-view’ model falling under the ambit of Planet Marathi OTT. It means that the ticket windows will open up for our audiences to purchase their online tickets and watch their favorite movie online at a one-time fee like never before!"

The segment has been named Planet Marathi Digital Theatre which will be available to the audience as early as the first week of September 2020. Planet Marathi has been always been ahead of the industry when it comes to aggregation and promotion of Marathi content in different formats.  

While talking about what inspired his passion project, Akshay says, “Maharashtra film body recently announced in a press release appealing producers to release/sell their films digitally due to the COVID-19 impact. Producers are facing insurmountable losses and it was only natural that producers will try to stay afloat with the help of OTT’s in these trying times.”

Akshay further added, “We have to be agile and adapt quickly in this industry, as soon as we got to know that the film body has taken this stance, taking a cue from them we decided to act as fast as possible and make available a part our platform wherein audience will be able to log in - purchase tickets - and watch their favorite film every Friday.”

“We have an array of films, a lot of producers are ready to launch their films digitally on our platform but for now, we can’t reveal which films are lined up for a digital release. If you look at Planet Marathi’s commitment to the people and its supportive nature towards the industry we are surely hitting a bullseye with our OTT and the array of features we have under it”. Akshay signs off saying, “Forget Marathi I don’t think anyone has matched anything like Planet Marathi Digital Theatre even for the Hindi industry.”

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