NewsX to reach 20 million via FAMS

NewsX, India’s only HDTV-ready English news channel has entered into a two year distribution deal with Fifth Avenue Media Services Private Limited (FAMS). Under the agreement, FAMS with its extensive expertise in consulting and assisting broadcasters, will provide the requisite support to the channel by placing the channel across India and expanding its viewer network

Fifth Avenue Media Services Pvt Ltd (FAMS), was Co- Founded in 2003 by two Distribution and Satellite TV veterans, Achal Mehra and Gaurav Kohli. Mr Ravi Gupta, a leading MSO of New Delhi and a Director in FAMS brings in understanding of Network Management and digitalization. FAMS consults and assists the broadcasters in areas of Regulatory Liaising, Channel Launch, Placement, Monitoring and Knowledge transfer.

With the renewed thrust on distribution, NewsX is all set to provide substantial value to its audiences by further focusing on key channel objectives. NewsX’s strategy is to adopt a three pronged approach split into phases to be rolled out in the next three quarters. NewsX will kick-start the first phase of its plan by targeting six Metros, shifting focus to various important one million plus markets in the second phase and then targeting key 0.1 to 1 Million markets in the third phase.

Detailing the association, Mr. Gautam Mukerjea, Marketing Director, INX News, said, “The magnitude of this transaction creates a new economic paradigm for the channel and the opportunities available. Indian markets are fertile grounds for entrepreneurs, and we look forward to working with FAMS to further strengthen our distribution network and provide strong support to the much appreciated programming of the channel.”

The partnership will enable NewsX to be received by an estimated 20 million homes in the key markets. With immediate access to millions of DTH homes, a freely competitive environment, and a product that is unique on the dial, NewsX believes it is poised to become the next great Indian news channel. To further strengthen its position NewsX also plans to take up various trade-marketing initiatives to engage the cable fraternity.

Commenting on the association with INX News, Mr Gaurav Kohli, CEO of FAMS, said “We are delighted to be associated with INX News. FAMS will provide INX News with a customized, effective and efficient extended network solution. In the backdrop of current economic situation, distribution becomes the key determinant of a channel’s success and survival. We are confident to take the channel to the desired audiences and networks across the country.”