Newly launched Grado is an Associate Sponsor of the Asia Cup 2018

Its contest activiation “Grado Dekho, Big B Se Milo", gives consumers a chance to meet legendary actor, Amitabh Bachchan

e4m by exchange4media Staff
Updated: Sep 20, 2018 2:50 PM

Ushering a new wave in the Luxury Fabrics & Apparels industry, the recently launched New Age Brand ‘Grado’ from the House of GBTL-Grasim and the House of OCM, is all set to become the 1st ever textile company to sponsor the Asia Cup 2018 as an ‘Associate Sponsor’.

With legendary Bollywood actor, Amitabh Bachchan as the Brand Ambassador, Power Brand Grado recently released its official advertisement film on air featuring the iconic Indian megastar. Adding impetus to the newly released advertisement film as a part of the brand synergy, ‘Grado’ from The House of GBTL-Grasim & OCM announces its interesting new contest activation titled “Grado Dekho, Big B Se Milo.”

The multiple prizes for the contest winners include, the grand prize - a car presented by Amitabh Bachchan himself. Forty winners will get a chance to meet Amitabh Bachchana dn also win a Big B Signature Line Blazer Fabric.

The House of GBTL-Grasim & OCM, is all set to roll out powerful communication, advertising, on-ground and online campaigns and activities ensuring the brand creates a great impact not only in trade but also in meeting the needs of their end-customers.

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