Network18 emerges as the most viewed news network on Youtube in India: Vidooly

Network18 secured the top spot in Vidooly’s News Network Report for September to November 2017

Network18 secured the top spot in Vidooly’s News Network Report for September to November 2017 making it the most visited and viewed media network on Youtube.
“It has been a happy new year for us,” said Manish Maheshwari, CEO, Network18 Digital. As per the report, Network18 has emerged as a leader with a consolidated Youtube viewership of 1.26 billion, surging ahead of legacy brands like Zee Media, India Today, ABP News Network and TV9.

Maheshwari added, “We believe in providing authentic and trustworthy news, particularly at a time when the world is grappling with the menace of fake news. We are humbled by the response we have received from audience in such a short period. And we look forward to continuing to deliver on the trust that millions of viewers have reposed in our brands.”

Network18’s digital properties have been gaining momentum in the last one year. With innovations and strong, credible content, the network has topped charts in various measurement parameters. As more and more consumers move to mobile devices for consuming news, Network18 is continuously gearing up to cater to this group. Foray into multiple languages is just one of the steps that the group has taken. Many similar ideas have been seeded which will show results in times to come. As a result of these efforts, the network saw consumption of its content on mobile devices grow by almost 100% in last 5 months for some of its channels.

Expressing his views on the achievement, Anshurav Gulati, Business Head - News18 Languages, Programmatic and YouTube Channels, said, “News consumption patterns are increasingly shifting towards the video format on the web, particularly via YouTube. This paradigm shift has also led to fake news stories doing the rounds on the internet. In such a scenario, we are proud to stamp our authority as the most trusted source of news consumption via the YouTube channels of our print, TV and digital properties. The team has worked tirelessly to achieve this result, making our advertisers and other key stakeholders take notice. We hope to build on this remarkable achievement and make 2018 an even bigger and better year for Network18.”

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Epic-adventure film 'Alpha' to premiere on &flix, &Privé HD and Zee Café

The film will be telecast on &flix on Sunday, March 24 at 1 PM and 9 PM, on &PrivéHD on March 24, 3 PM and on Zee Café at 2 PM on the same day

Alpha

Amidst the vast wilderness, the survival of the fittest truly determines life and death. But what happens when your fight for survival brings with it the dangers of the wild? Witness a young boy unleash his inner warrior and struggle as he travels through treacherous landscapes in the epic-adventure film Alpha.

For the first time on television, &flix, the destination for the biggest Hollywood hits, is set to premiere the adventure-drama film Alpha, this Sunday, March 24, at 1 PM and 9 PM. The film will also be telecast as a part of Club Privè, a property of &PrivéHD on March 24, 3 PM and on Zee Café at 2 PM on the same day.

Directed by the award-winning filmmaker Albert Hughes and supported by a powerful performance by Australian actor Kodi Smit-McPhee, the film gives you a chance to #LeapForth into a world where ‘life is earned and not given’. Join a young man’s unflinching determination to a journey back home.

Set against the backdrop of prehistoric Europe, Alpha traces the life of young Keda who is separated from his tribe during his first hunt ever. Naïve yet fearless, Keda takes it upon himself to find his way back home and unite with his family. Barely surviving alone, the poor chap encounters a life-defying attack from a pack of wolves with him barely making it through. Injured and lonely, he chances upon an abandoned and ailing wolf and reluctantly tends to him. Enemy-turned-ally, Keda soon befriends the wolf and together they meander through the caves and trek through a harsh and unforgiving landscape to make it home before winter. Will they succeed in this mission?

Witness the heart-warming bond between a man and wolf, as &flix is all set to air Alpha on Sunday, March 24 at 1 PM and 9 PM

Zee Telugu’s launches new fiction show 'Akka Chellellu'

The new show will be launched on March 25th, from 5:30 PM to 6:00 PM, only on Zee Telugu and Zee Telugu HD.

Akka Chellellu

In tandem with Zee Telugu’s promise to encourage women to take a lead in their life, the channel is launching a new fiction show, Akka Chellellu, a story on two independent twins with contrasting personalities, and yet leading their lives together under the same roof. The fiction show is starring Chaitra Rai, who is known for her act in That is Mahalaxmi, as both the twins, Sravani and Dharani. The story beautifully captures the lives of two tenacious women in their journey of life. The new show will be launched on March 25th, from 5:30 PM to 6:00 PM, only on Zee Telugu and Zee Telugu HD.

Sravani and Dharani, twin sisters hail from a lower middle-class family, where their father works several odd jobs to give them a better life. Sravani is a self-centred and ambitious girl who has no worries. While Dharani is considerate in nature as she recognizes the challenges and sacrifices made by their father to educate and raise them. Dharani forfeits her education and other comforts for Sravani to pursue her higher studies and lead a comfortable life, in order to lessen the burden of their father. Sravani grows up to achieve all her dreams and become a criminal lawyer.

Watch the story unfold as Sravani and Dharani are destined to live under the same roof even after their marriage.

Singing Stars on Colors Tamil to give augmented reality treat to viewers

Adjudged by music director Santhosh Narayanan and singers Ananthu and Shakthishree, ‘Singing Stars’ offers a platform to aspiring singers

Singing Stars

'Singing Stars' is all set for its next episode this weekend on Colors Tamil. The show that pits aspiring and talented pairs against each other showcases a unique but challenging concept, requiring the two singers to perform in unison. 

The pair, either family or friends, will be required to render hit numbers ranging from Rock to Kuthu, from Rap to Gaana from 8pm to 9.30pm on March 23 and 24. 

Adjudged by music director Santhosh Narayanan and singers Ananthu and Shakthishree, ‘Singing Stars’ offers a platform to aspiring singers to showcase their talent. Brought to television screens for the first time in India, the show also offers a visual extravaganza through augmented reality. 

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Navarasanayaka Jaggesh- starrer 8MM to premiere on Zee Kannada

8MM will premiere on Zee Kannada and Zee Kannada HD on March 24, at 3:00 PM

Jaggesh

With the popular dialogue, “put kanglish version here”, the film 8MM showcases the versatility of Navarasa Nayaka Jaggesh who is popular for his comedic roles, by presenting him in a never-seen-before avatar. Tune-in to watch this blockbuster film on the small screen for the very first time this Sunday on March 24, at 3:00 PM on Zee Kannada and Zee Kannada HD.

The film revolves around Karthik, a sincere and honest police sub-inspector, who faces an unusual challenge in life when his gun goes missing. How the gun falls into the hands of Murthy – a cold-blooded murderer, and the subsequent consequences, forms the crux of the story. Gaining wide appreciation from critics and the box office, the film is sure to satiate the entertainment needs of the Kannada audiences around the world.

Directed by Harikrishna, the film - 8MM is well-known for its excellent characterization and the thrill element. With Jaggesh in a character with a negative shade, Vasishta Simha as a police officer, Mayuri as a journalist, the film also presents Adi Lokesh and Rockline Venkatesh in pivotal roles. Don’t miss the World Television Premiere of 8MM on March 24, 2019, Sunday at 3.00 PM on Zee Kannada.

Times Music releases song ‘Fagunwa Mein Maro Pichkari’ for Holi

The video is an exclusive Times Music release and is available on Times Music YouTube Channel

ragegg

Times Music has released ‘Fagunwa Mein Maro Pichkari’ for Holi. The song has been composed by Anupama Raag.  She is also the lyricist of this track with Shabbir Ahmed. 

The song has been sung by Anupama along with Amit Mishra and Payal Dev. The rap in the song is in the voices of Ritika and Shabbir Ahmed.
 
The video of the song features a young couple, celebrating Holi with a group of friends and dancing their hearts out. The colours, the closeness of the couple, the secret glances of adoration - creates a little bit of nostalgia, as confessing love during Holi is so quintessential to Holi music videos.
 
“This song is an ode to the colours of Holi and a celebration of love. The aim was to create a youthful song that people will remember for many Holis to come. Many extraordinary musicians came together to create this song. It was our way of wishing the country, a very happy and prosperous Holi,” said Anupama Raag. 
 
‘Fagunwa Mein Maro Pichkari’ is an exclusive Times Music release and is available to watch on Times Music YouTube Channel.

MY FM launches a new show CHEERS with Engineer Dev

The show featuring non-cliché on air friend ‘Dev’ will treat the listeners with helping people deal with challenges, insecurities & complex human relations & situations of life

MY FM

To infuse fun and positivity in your evenings, radio station MY FM launches show ‘CHEERS’, a well segmented show with fine music, conversations and an interesting on-air friend.

The ‘Cheers’ show featuring non-cliché on air friend ‘Dev’ will treat the listeners with helping people deal with challenges, insecurities & complex human relations & situations thrown by life. Be it relationship conflicts, professional issues or personal problems, Dev will give a unique perspective on it all.  The double dose of entertainment will reflect in the way he speaks to the callers, shares anecdotes or the brief interactions with his secretary and secret admirer Rina.

Commenting on this Rahul Namjoshi, Business Head said, “At MY FM our endeavor is to create meaningful and unique content. The exclusive prime time show “Cheers with Engineer Dev” will be the voice of the millennial, he will bring alive that enigmatic nature of the city, engaging listeners which will uplift their mood, tickle and serenade them. We are sure that this show will redefine the evening prime time slot.”

Adding to that Vinay Manek, National Programming head, MY FM, said, “The exceptional mix of edgy wit, positivity, breaking the clutter, and a whole lot of ‘Cheers’ will make listeners forget about the worries & bring a smile on their face. MY FM hopes to keep its listeners entertained with more innovative ways that add to the glorious legacy of radio. We are excited to announce that there hasn't been an evening show like this across any media. Hosted by Engineer Dev, the character has gone through multiple life stages and is high on life. An eternal romantic, he is a music lover, story teller and a poet by heart.”

‘Cheers’ show will air from 9 pm onwards Monday to Friday.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

South meets North at LF 91, a Heritage Food Festival by Zee Live and Living Foodz

In its second edition, authentic dishes from the deep corners of Andhra Pradesh, Kerala, Karnataka and Tamil Nadu will make their way to the National Capital Region

LF 91

After the successful first edition in Mumbai, Fortune Biryani Classic Basmati Rice Presents LF 91, a Heritage Food Festival by Zee Live and Living Foodz makes its way to the Delhi, NCR. The food festival will be held on March 23 and 24 at Leisure Valley Park, Gurugram. 

In its second edition, LF 91 brings the South of India to Gurugram. The festival is an endeavour to bring regional heritage food to the urban heartlands. Hundreds of authentic dishes from the deep corners of Andhra Pradesh, Kerala, Karnataka and Tamil Nadu will make their way to the National Capital Region. The festival will have food prepared by celebrity chefs like Kunal Kapoor and Pankaj Bhaduria, food prepared by outlets, street food specialists and generations of authentic South Indian destinations plated in 4 state zones at the Leisure Valley Park. 

While you get to choose from a multitude of lip-smacking choices in these 4 zones, Fortune Biryani Classic Basmati Rice Presents LF 91 for the first time in a food festival will attempt a community long table for the Kerala Sadhya. One also gets to dip into soulful music all the way from the South of India.

India’s culinary culture is one of the oldest and richest in the world the eating habits of Indians differ from one another based on region, religion, state, language and caste making India the most cuisine diverse country in the world. When it comes to food nostalgia, geography can’t be ignored. A region and its culture spawn food traditions and leave indelible marks on our sub-conscious. 

After Delhi, the festival will culminate in Bengaluru where food prepared from the North of India will meet South of India. The two-day festival in each city will present heritage food which will be prepared by the best Khansamas, Maharaj’s and authentic regional cuisine outlets in the country.

The Royal Kerala Sadhya* (Limited Seats)
From God’s Own Country we bring you god’s crafted masterpiece! A feast straight out of Kerala, prepared by third generation chefs. Their culinary art has stood the test of time and lit a million palates. Indulge in the most celebrated meal in the South of India. After all, a family that eats together stays together!

Masterclass
Learn to cook lip smacking South Indian cuisines at a specially curated cooking masterclass with expert chefs.

Performances
To add to the evening, well-known home-grown bands from South of India will be performing while you enjoy your South Indian food.

This Holi, enjoy ‘Colour Blast’ on Movies Now

Tune in to this unmatched Holi celebration on TV with ‘Colour Blast’ on Movies Now all through this Thursday, March 21, 9.30 am onwards

Movies Now Colour Blast

Movies Now has announced their vibrant line up of the biggest fantasy and animation films with a special property titled ‘Colour Blast’, to celebrate Holi. The movie marathon on March 21, 2019, 9.30 am onwards, will complement the fun, festive spirit with movies engaging viewers across age groups, as they assemble with their families and friends to celebrate the day.

Start the day by stepping through the looking glass to join Alice and her friends on their adventurous wild-ride to the whimsical wonderland, in ‘Alice Through the Looking Glass’; followed by the rib-tickling comedy of ‘The Mask’ – the story of a man who suddenly discovers more power than he can handle.

While the beloved ‘Minions’ make the afternoon bright and yellow, ‘Moana’ then takes viewers on an adventure to the cool blue waters of the Pacific. Catch the heart-warming tale of the old man and his lifelong dream in ‘Up’, before you end the day with the blockbuster musical fantasy of ‘Frozen’.

With this stellar line- up of some of Hollywood’s most revered animation and fantasy blockbusters, Movies Now is set to add more colour and spirit to the celebrations. Tune in to this unmatched Holi celebration on TV with ‘Colour Blast’ on Movies Now all through this Thursday, March 21, 9.30 am onwards!

AD Media Pune launches digital campaign to recognise the value of Marathi cinema

The #revivemarathicinema campaign is an effort to appreciate Marathi cinema and encourage the youth of the country to show their love for the rich Marathi culture

Akshay Girme AdMedia

AD Media Pune, the social media and digital marketing firm, has launched a digital campaign to recognise the value of Marathi cinema and revive Marathi theatre with the hashtag #revivemarathicinema. The campaign has been conceptualised by AD Media Pune. AD Media Pune launched a digital campaign that celebrates and recognizes the value of Marathi cinema and Marathi Theatre which needs a serious revival in present India.

Regional cinema depicts the culture and art of a specific region. A lot of people in Maharastra and across India share the same love for Marathi cinema and theatre. With the rise of the Indian cinema industry, there has been a significant fall in the Marathi industry. Though the content of Marathi cinema is always original and a lot of Bollywood films are based on Marathi films still the theatre’s are never full when a Marathi film releases. #revivemarathicinema is an effort to appreciate Marathi cinema and encourage the youth of the country to show their love for the rich Marathi culture.

Speaking about the campaign, Akshay Girme, Founder of AD Media Founder said, “India is the country with great diversity. We have several languages and dialects. That is our real art to preserve the regional cinema for the future generation because its the original cinema “ AD Media Pune is dedicated to promoting Marathi cinema on social media to give it a world stage.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Dwayne ‘The Rock’ Johnson's reality show, 'The Titan Games' comes to India on Zee Café

The Titan Games, hosted and produced by Dwayne Johnson, premieres March 18, 2019 weeknights at 9 PM

Dwayne Johnson The Titan Games

Get ready to push your limits, as the most insane athletic competition is all set to ignite your television screens this March. Zee Café is set to launch “The Titan Games”, a show where a lot more than just blood, sweat and integrity will be at stake for the contestants. Inspired by none other than Dwayne Johnson, the series will see athletes pitted against each other with nerve - wrecking challenges. As contestants from different walks of life compete, the games will test their physical and mental strength in their fight to achieve the impossible. The Titan Games is all set to air in India on March 18, 2019, Weeknights at 9 PM on Zee Café and at 11:30 PM on &flix.

While describing how one can be a Titan, Dwayne Johnson said, “What exactly does it mean to be a Titan? It means a desire to climb higher, pushing through your limits, and to reach the next level you didn’t know existed. I envisioned and conceived these games for the everyday people who are ridiculously talented athletes going head to head.”

Ordinary people from all over America with extra-ordinary determination have found their way into The Titan Games as they get ready to battle it out against each other. It is an obstacle course challenge that showcases real-world warriors test their human limits in an ultimate showdown of strength and fortitude to conquer Mount Olympus, the winning point of the biggest athletic arena, ever designed. In his own words, Dwayne said, “If you have a weakness, Mount Olympus will reveal it.”

Speaking about the show, Shaurya Mehta, head, Premium Channels, Zee Entertainment Enterprises Ltd (ZEEL), said,“ Produced and hosted by Hollywood star Dwayne Johnson, The Titan Games is a ground-breaking athletic competition that has become a global benchmark for endurance-based reality shows, having opened with the highest ratings. We are delighted to bring this celebrated show to the Indian audience, continuing in our endeavor to provide new content for our viewers. Through our strategic partnerships with global content studios, we are constantly looking at bringing high quality, internationally successful content to the engaged audience base of Zee Café.”

Prathyusha Agarwal, Chief Marketing Officer, Zee Entertainment Enterprises Ltd (ZEEL) said, “Zee Café caters to a highly motivated audience. They are not just looking at it as entertaining content but are also seeking inspiration from the same. While there are many reality shows around, The Titan Games is a highly differentiated property that inspires audiences to push boundaries, set new goals and achieve greatness. Our campaign thought #GoForTitan inspires people to pursue greatness through the power of human will - go for great, go for Titan. Keeping our proposition, ‘All Eyes on New’ in mind, we hope to extend our relationship with our engaged consumer bringing them The Titan Games.”

Zee Café has rolled-out an extensive marketing plan for The Titan Games. Through a high impact campaign #GoForTitan, the channel will engage with its viewers through print, TV and digital mediums. In this campaign titled - Titans Amongst Us – Zee Café will be showcasing the inspiring stories of everyday individuals who have pushed all limits and shown us what it is to be a Titan. Through these stories, we aim to encourage people to step out of their comfort zones and become a Titan in their daily lives.

Bringing some of the choicest films, dramas, news and lifestyle content for the Indian viewers, Zee Premium Cluster is the destination for a carefully curated collection of entertaining international content. With a powerful bouquet – Zee Prime English Pack - comprising &flix, Zee Café, LF and Wion, priced at an attractive Rs. 15/- per month, viewers are truly spoilt for choice when it comes to compelling TV series and the biggest Hollywood hits, alongside international news, food and lifestyle content. For those who appreciate content that is compelling, &PrivéHD brings riveting and award-winning films that stimulate the minds as they enthrall audiences. Bringing this world of nuanced cinema, Zee Prime English HD Pack comprising - &Privé HD, Zee Café HD, &flix HD, LF HD is priced at Rs 25/- making premium content more accessible.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.