Neo Sports fortifies cricket offering with two new shows

e4m by exchange4media Mumbai Bureau
Updated: Sep 26, 2009 10:12 AM
Neo Sports fortifies cricket offering with two new shows

To take the six months of back-to-back cricketing action on Neo Cricket further, the channel has introduced two new shows – ‘Once More’ and ‘Tata Photon+ Cricket Central’.

Speaking on the two new programmes, Mautik Tolia, Head Programming, NEO Sports Broadcast Pvt Ltd, said, “The launch of ‘Once More’ and ‘Tata Photon+ Cricket Central’ is our endeavour to present the game of cricket in its entirety to our viewers. The live format of these unique and exciting shows will involve a high level of viewer interactivity and will ensure that our viewers get the best of this cricketing season.”

‘Once More’ is a one-of-its kind interactive show, wherein the viewer can request his/ her favourite cricket clip. The show will be aired Monday to Friday from 8.00 pm to 8.30 pm, with a live format that involves complete viewer interactivity. Viewers can not just call, SMS or e-mail to request for their favourite cricketing moments, but also dedicate songs to their favourite cricketers. To add more zing, the show will include thematic specials like Anil Kumble’s 30 Best Wickets, Sachin Tendulkar’s 10 Best Knocks, best sixes by Indian batsmen, funniest cricket moments, etc., thereby making the format flexible, interactive and fun.

‘Tata Photon+ Cricket Central’ will deliver a daily dose of cricket news, feature stories on cricketing issues, gossip and masala corner on the lighter side of cricket. It is a show designed for the cricket fan to get his/ her daily fix on everything about cricket. The show, to be hosted by hosted by Radhakrishnan Srinivasan (RK), will be aired Monday to Sunday from 9.00 pm to 9.30 pm. Another unique aspect of the show is said to be the ‘Cricket Community’, wherein the host would welcome opinions from viewers on anything about cricket through video blog, social networking sites, emails, SMS, vox pop interviews, etc. The show also plans on having an interactive quiz segment.

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