MX Player introduces 4 Regional Originals this month
Adds Telugu MX Originals, Kalaham Madhuram & Beyond Breakup as well as two slice-of-life Marathi Originals, Pandu and Once A Year
Staying true to its philosophy of ‘Everytainment’ and continuing its focus on the regional markets, MX Player has announced 4 new Originals across languages and genres. With the 2 Telugu and 2 Marathi MX Originals, the platform is bringing entertaining and relatable shows with some of the best talents in the industry.
Foraying into the Telugu market for the first time ever, MX Player adds a new language to its multiple ranges of offerings with the launch of the two Telugu MX Original Series’ that went live on 13th September. ‘Beyond Breakups’ and ‘Kalaham Madhuram’ introduce you to unique love stories that hit a break and further welcome you to the world of breakups.
Additionally, the platform continues its foray in the Marathi market after the success of Aani Kay Have and adds 2 new Marathi series’ to its portfolio with ‘Pandu’ and ‘Once A Year’ that went live on 20th September. Both these slice of life dramas are in the comedy space with Pandu being a fun take on the everyday life of the Mumbai Police while the other series is a rom-com.
Elaborating on the same, Karan Bedi – CEO, MX Player said, “Regional markets are among the largest growth drivers for MX Player, and we’re focused on bringing a wider range of premium regional content on our platform. There’s also a significant untapped potential for content creators to cater to the under-served audience in these markets, and with our new regional originals, we are doing our best to bring Indian audiences’ quality digital-first content in their native language.”
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