Mudra wins creative mandate for Lonely Planet magazine

Worldwide Media Group has appointed Mudra West to handle the creative mandate for it’s newly launched monthly travel magazine ‘Lonely Planet’. This win comes close on the heels of Mudra West bagging the Filmfare business less than a fortnight ago.

e4m by exchange4media Mumbai Bureau
Updated: Dec 2, 2009 8:33 AM
Mudra wins creative mandate for Lonely Planet magazine

Worldwide Media Group has appointed Mudra West to handle the creative mandate for it’s newly launched monthly travel magazine ‘Lonely Planet’. This win comes close on the heels of Mudra West bagging the Filmfare business less than a fortnight ago.

Commenting on the win, Arijit Ray, EVP & Head – Mudra West, said, “‘Lonely Planet’ is one of the most iconic and aspirational brands in the travel space. It has defined a whole new culture as far as travel is concerned. It is a privilege for us to have got the opportunity to launch the brand’s magazine offering in the country and we look forward to working closely with the brand team to create a distinctive communication plan for ‘Lonely Planet’ magazine in India.”

Adding to this, Debolin Sen, Brand Publisher - Lonely Planet magazine India, said, “We liked the fact that Mudra demonstrated a very good understanding of the brand essence and their creative interpretation for the India launch campaign was equally engaging. We look forward to beginning our journey with Mudra West.”

‘Lonely Planet’ is a travel guide and has spawned generations of travellers. India is only the third country where the brand is launching its magazine, after the UK and Brazil. The ‘Lonely Planet’ magazine aims to inspire and enable travellers in India to connect with the rest of the world. The magazine will cover a great mix of destinations, from both India and abroad, including practical and handy resources and a fresh take on all things travel.

This is Mudra West’s third win from the Worldwide Media Group stable; it already handles Femina and Filmfare. Key wins in the recent past include Inorbit Malls, World Gold Council, Femina and Filmfare, to name just a few. Some major campaigns executed by Mudra West this year include the ones for Big Bazaar, Economic Times and Lavasa.

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